The value of hugs
We all love a cuddle, and a new TV special from Bold 2in1 aims to get the whole family hugging a lot more!
The chemistry of a good hug is probably something that could be written down in a complicated equation – a bit like the feelgood power of eating chocolate printed as x + y = happiness x 2! And it is true, studies show that a reassuring voice or soothing physical contact does help release the stress-relieving hormone oxytocin into our system. But you don’t need a scientist to tell you how good a cuddle with your kids is! A hug shows us that someone else we care about feels like us, wants to reach out and make us feel good or wants us to help them feel better. It’s a wonderful connection when we can’t quite put into words what we want to say. So what do our children think about the hugs we’re always willing to offer?
The Big Bold Hug – just what is a great hug all about?
In April a search was launched to find children to star in a new television advertisement to celebrate Bold 2in1’s long-lasting just-washed scent.
The Big Bold Hug travelled all over the UK with an audition booth asking children to describe what a hug feels like to them. ‘Britain’s Got Talent’ judge Amanda Holden was among the special panel in search of the best definitions of just what a great hug is all about. “As a mum, nothing feels better than a hug from my daughter Lexi,” says Amanda. “Nothing has the feel good factor or expresses that powerful bond between parent and child quite like a hug. That’s why I’m supporting this campaign from Bold 2in1, using my judging skills to help pick the best of the bunch to star on TV.”
Why hug with Bold 2in1?
Bold 2in1 clothes wash and fabric conditioner uses new perfume microcapsule technology with little bubbles of freshness that burst gradually during the day, so even after 12 hours of wear, clothes still feel and smell naturally clean.
All the Bold 2in1 fragrances guarantee huggable results, but for a just-washed scent, try the new Crystal Rain & White Lily fragrance. For mums, being able to send the whole family out in huggable clothes should mean a cuddle is never too far away! Check out what happened when The Big Bold Hug tour met hundreds of children around the country by going to www.boldhugs.com and watch out for special advertisements on TV throughout June.