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Keeping your cat healthy & happy

IAMS Cat Food

Pet Food

openProduct Info

The perfect choice for happy cats


Your cat is an important part of your family. Which is why we’ve worked hard to develop a cat food that won’t just keep your cat healthy, but happy too.


Iams® ProActive Health™ Adult Dry Cat Food has been developed with vets to be a 100% complete and balanced meal for your cat.


It contains 85% high quality animal protein to help your cat maintain strong muscles and no artificial colours, flavours or preservatives. Antioxidants help to promote a strong immune system. As well as containing 7 essential nutrients for a healthy heart, there are prebiotics that work inside the digestive tract to help aid healthy digestion and strong defences.


Choose from:

Iams® ProActive Health™ Adult Chicken
Iams® ProActive Health™ Adult Lamb & Chicken
Iams® ProActive Health™ Adult Ocean Fish
Iams® ProActive Health™ Adult Salmon


Recommended for: Adult cats from 1 to 7 years



open Reviews Reviews: 114

IAMS Cat Food

5/5

our femal cat

she too loves this , had we known about your products before hand, then we would have bought it when we had both our cats from kitten ages , her weight is roughly about 4kg

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KITTY

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IAMS Cat Food

5/5

good product

good product for cat ................................

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iams

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IAMS Cat Food

3/5

Dont get a lot for your money

my cat seemed to enjoy this product (but then he also enjoys the cheaper brands). quite pricey for cat food and you dont get a lot for your money.

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natalie natsy1984

The user has also rated this product against the following criteria:

  • Ease of use

  • Quality

  • Product effectiveness

  • Value For Money

IAMS Cat Food

4/5

Iams

My cats prefer Iams to other similar brands, it doesn't have the unpleasant odour that some other dry cat foods have

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Annie Annie177

The user has also rated this product against the following criteria:

  • Ease of use

  • Quality

  • Product effectiveness

  • Value For Money

IAMS Cat Food

5/5

cat love it

Although a bit pricey you dont have to feed as much iams as other dry food so lasts quite a while. Some other dry food can be very dusty and leaves my cat with dust around her nose, Iams doesnt. My cat loves it .

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esther lizzip

The user has also rated this product against the following criteria:

  • Ease of use

  • Quality

  • Product effectiveness

  • Value For Money

IAMS Cat Food

5/5

Zebedee Loves It!!!

I tried Iams cat food when it was on offer in Sainsburys and my cat Zebedee loves it, she's not a fussy cat but this disappears much quicker than the other foods

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lindsey LinZee

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Great cat food

After deciding to switch my cats diet as I felt wet food, or the combination of wet and dry wasn't very healthy for her I looked into getting iams. I was slightly sceptical at the beginning as she is a very fussy eater and I didn't think she would take to such a dry food. However she loves it! No problem eating it at all. She doesn't ask for food anymore as she's not hungry a couple of hours after eating like she did with her old food. 2 bowls a day morning and night is all she needs. I do sometimes add a little meat to a smaller portion just to mix things up a bit for her though. And the difference in her since she has been having it! Her coat is shiny and soft, her big blue eyes a so sparkly and her temperament is a massive change. She seems less moody as cats do get sometimes. She's much more content and happy generally and much more playful! As playful as she was when she was a kitten but I'm putting that down to the food giving her so much energy. Overall fantastic! Very happy with Iams.

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Emmii

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IAMS Cat Food

5/5

Happy cat

My cat will only eat Iams I've tried her with other dried food, wet food and treats and she turns her nose up to them all but you giver her Iams and there's is always an empty bowl plus she is a happy cat with a healthy coat what else is there to say.

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Gemma Lilbluedog1

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Iams cat food

I got this for my kittens and they totally loved it

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lorraine mrs stanton

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Fab cat food

I have to cats and tried this product a few times they absolutely love it and both seem happy with it, there fur is so much softer since changing to this product

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Rebecca Mummy2jack

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

Iams Cat Food

I have recently been adopted by two cats from Coventry Cats Protection League including Bertie who has lost about half of his fur due to stress. I introduced them to Iams not knowing what they prefer and both have successfully adapted to their new diet and new home and Bertie now has a thin covering of fur! He has a hot water bottle in his bed just to make sure that he's warm enough. Good to know that his diet is helping his recovery.

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anne muffins mum

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

cats loves it

My cats are fussy but when it comes to Iams cat food they all love it. It s worth the price. I always buy for my cats.

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ayse aysebelez

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

fussy cat

wow, my fussy cat really enjoyed this. never send her eat a new cat food with no problems.

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clare clare187

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

My cats and my customers cats approve

I have been breeding pedigree Turkish van cats for over 20 years.I have always used Iams for my cats. I also serve it in my boarding cattery and the boarders love it too. I have often had people ring me having taken their cat home and ask what kitty was having whilst with us as they have gone off their regular food back home! Several owners have had to change to Iams as their cat wouldnt then eat anything else. Thats got to be the ultimate consumer decision.

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jenny Freya1234

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

This member received a free sample

IAMS Cat Food

5/5

Fussy cat approves!!

My eldest cat (3 1/2) is very fussy when it comes to food, changing his mind frequently about what he likes and doesn't like. I had never considered Iams because I thought it was expensive but after printing off a money off coupon I went and brought it. One considering it as a purchase I realized it wasn't as expensive as I thought it was and went ahead with the purchase. My cat absolutely loves it, eating straight away rather than looking at me waiting for something else!!

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Kaylie KGOLD

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

best on the market

I have always used Iams. Recently we acquired two kittens who are thriving on Iams kitten food. They are in tip top conditioning with masses of energy.Iams is economical and easy to use. No smelly soft food left out for the flies .Iams takes the guesswork out of feeding all ages of cats.

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Patricia Umbrian Girl

The user has also rated this product against the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

The only food my cat will eat.

Harry my cat was from an animal rescue centre, and extremely timid when he came to live with me. After 18 months of trying various cat food products I tried Iams proactive health, Harry eats all of it so there isn't any waste, and he likes three of the flavours, chicken, new zealand lamb, and salmon. Since being on Iams his coat has become visibly shinier, smoother and more healthy. He now does not have regular bouts of the runs and I would reccommend this product to anyone, it's available in different sizes so a small pack would be worth a try.

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GrammieJ

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IAMS Cat Food

4/5

Super Stuff

I tried an experiment, put down 3 different bowls of cat biscuits/dry food. Iams was the brand both my cats went for and this bowl has been emptied and refilled several times while the other 2 remain untouched. Says it all really!

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Elaine Dibleycat

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

3/5

iambs

this is areall good cat food my cat is a fan of it and always eat it some other she puts her nose up too

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kimberley jayce2007

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

3/5

miss

they are indoor cats as by busy road so not noticed any change in energy lol lazy things but coats very glossy and yes value for money

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tracie whoamumma

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Iams - my cat loves it

Fed our Meg on iams since she was a kitten. She's 14 now and healthy AS a kitten. Her most favourite, in fact the only flavour she will eat now is chicken. Excellent value and very tasty - just ask Meg!

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Jackie mumof6

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

mrs

My cat is extremely fussy with dry food and wet, but she really loves Iams .she coat is great for her age she is in tip top condition according to the vet

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ewa ewcia361

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

This member received a free sample

IAMS Cat Food

4/5

Ms

My cat appears to love IAMS and as it's former owner insisted it was the best I bought some - and ir seems to be the product best favoured!!

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Annie saxyannie

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Iams Cat Food

Both our cats love the Ocean Fish variety of this food. They eat it all day and are really happy and healthy on it.

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Jane Shipja

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Mrs

Cats wont touch anything else after eating these, much happier kitties

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ANGELA Angelcat

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

This member received a free sample

IAMS Cat Food

5/5

Miss

My two casts love IAMS. It is the only cat food/biscuit that I can guarantee they will like everytime. Many cat foods they will turn their noses up at. With the huge benefit & peace of mind knowing that this product is good for them, it is something all cat owners should buy!

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Gaynor smithie7

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

Great for fussy cats

Okay, so it isn't cheap...but is if it isn't getting wasted like all the months I have tried to feed my fussy cats value cat food! They love, now won't buy them anything else. Good bite size for them to cope with and go a long way!

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Lesley Lelly

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

2/5

Not worth it

My cat hated the taste of these and refused to eat them. Waste of money for what you get

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cheryl CherD

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Ms

My cat loves this, she never asks for extra food between her 2 daily feeds now that she eats Iams. It is obviously satisfying as well as good for her .... Great t know it is doing her good too!

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Jane JS2AS

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Love this product

I have two cats both of which loved this product. Before we were buying both wet and dry food for them and they used to leave a lot of it, so we changed to IAMS and they waste nothing now, they seem happier and more energetic and their coats look so much glossier

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rebecca MetalMum

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

great

cat loves this and it means no more of my cat licking the jelly off the meat and leaving it, also means that in summer food does not go off as quickly attracting fly's.

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Leona Islandlassie

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

My cats love this!

I have 2 cats - one will eat anything and everything but the other has a delicate stomach so we need to be very careful what we feed her. IAMS has proven to be the only food that suits the one will the delicate constitution! They both love it, its easy to feed and unlike wet food theres no smell. Its a winner in our house!

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Karen Froggymc

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

IAMs Cat Food

I have 6 cats and am always trying to find a food that they will all eat. Up to now I have only given them wet food because i thought they should eat meat. However i came upon Iams when it was on offer. I worked out this would be costing the same as the wet food. All can say is that my cats love Iams. So much so that I think I have pigs now instead of cats! I like the fact that it doesn't go off in the heat like wet food that wasn't eaten. I'm saving money and my cats are gorgeous!

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Karen babyalice

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Iams cat food

well my kitty cannot get enough of it.the bowls clean as a whistle in minutes.his coat looks silky and his energy levels are at an all time high.

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lesley cherriesjubilee

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Lovely

My cat will only eat Iams. She really loves the taste

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George Weeman

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Iams

This is the only cat food that my cat will eat. She has had them since she was a kitten and loves all flavours. Her coat still looks shiny and she is 15!

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Laura GirlTalk

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

My cats love this

I use nothing but iams for my cats always have as they love it and their coats are always shiny.

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Susan susie0708

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Wow

I bought my cats some of this about a month ago i must say the price is alot especially when you have 3 cats but there coats were shinier after a couple of weeks the only down side is the price.If this product is ever on offer definatly give it ago.

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emma leopardgirl0000

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

iams

its dry but, ok for cats .onem ofmy cats liked it the other one was not too happy with it but ate it.apparently there is less water n the food than ordinary cat food.

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john simmo

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

my cat loves it!!

my cats a really fussy eater and gets bored of food quickly,often turns away from whats on offer, she loves iams and would eat it until the cows comes home! i also have to keep it away from the dog as he would snaffle it up given half a chance!!

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Sarah noodles

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

1/5

Not for my Cat

My cat loves biscuits but not these. Put them down where he gave them a sniff, tried a couple and walked off. Only finished off the pack when I mixed them into another brand.

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Sam CCLady

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Iams Cat Food

I have 2 cats brother and sister, Deeley the girl, will only eat Iams. All flavours, but cares for nothing else. Her coat is very thick and glossy thicker than her brothers who prefers wet food.

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Janet janelaine

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

IAMS

I have fed my cat IAMs since she was 13 wks old, she's now 9 yrs old. i buy all the flavours available and she loves them. i feed her 1 wet food pouch in the evenings, but generally she will leave this and just have the IAMS.

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Cheryl Chezza127

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

4/5

IAMS Cat Food

I have a rescue moggy & a pedigree rag doll cat and they both love Iams, they are thriving on it, it's filling and packed with all the good things that make them look & feel healthy :)

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Sue grizzywort

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Iams cat food

My old cat, just loves Iams, It is much better than the wet food that he has, it seems to last for ever, that's good for saving money

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Annette netta62

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

2/5

not for my cat

it may have just been my moggy but she liked it for the first day then stopped eating it. so yes she looked nice and seemed to play more i would not get it again for here because she ovelesly does not enjoy it as mush as other brands

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liz madmoo

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

A stray with good taste

I'be just acquired a stray kitten- much to my hubby's displeasure but I am over the moon. She was really thin when I first got her but since feeding Iams I can really notice the difference. She has put on weight and has a lovely shiny coat. Iams is definitely worth the extra money!

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Lynda Lyndalou1313

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

2/5

my two are sadly NOT IAMs cats..

Neither of my cats will touch this after one mouthful - i've tried them on lots of foods and they just will not eat it - can't comment on how it's worked on their energy or coats as neither of them have eaten enough of the stuff to see any difference - back to the drawing board

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Anne-Marie splotsmum

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

my cats love it

Have been buying IAMS now for the last year and my two moggies love it, they seem more active, their coats are lovely and shiny, and they weight is more controlled on it too.

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Christine poshbird1979

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food

5/5

Gizmo can't get enough of these goodies

My cat cannot get enough of these crunchies. Have tried lots of other brands, but have less waste with Iams. So feel this brand is better value for money.

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Carol Gismogirl

The global rating was calculated based on the following criteria:

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

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