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Keeping your cat healthy & happy

IAMS Cat Food

Pet Food

  • Value For Money

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

OpenProduct Info

Keeping your cat healthy

When it comes to cats, IAMS really know their stuff. They adore them. Which is why they’ve worked so hard to develop a cat food that won’t just keep your cat healthy, but happy too.

IAMS Proactive Nutrition adult cat food is a complete and balanced meal that helps support the 7 signs of healthy vitality in your cat.

They are:

1. Balanced digestion
2. Strong immune system
3. Strong bones
4. Healthy weight
5. Lean muscle
6. Strong teeth and shiny coat
7. Healthy heart

Iams gives your pet a completely balanced diet and gram for gram, Iams dry food has more high-quality nutrition than wet food. As well as more protein, prebiotics, and vitamins A&D to keep your dog in tip-top condition*.

Our Adult variants now have a great new aroma and taste which your pet will love! With a range that covers every stage in your pets life, including Light in Fat for those times when you need to manage their weight, Iams is perfectly designed to meet your pet’s size or lifestyle needs.

*Versus wet food. Always ensure that water is available

  • Price £14.69 */ 3 KG
  • RRP, pricing is at the sole discretion of the retailer
OpenReviews 98 Reviews
IAMS Cat Food
Elaine
Dibleycat

01/03/2013

  • 4/5

Super Stuff

I tried an experiment, put down 3 different bowls of cat biscuits/dry food. Iams was the brand both my cats went for and this bowl has been emptied and refilled several times while the other 2 remain untouched. Says it all really!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
kimberley
jayce2007

21/11/2012

  • 3/5

iambs

this is areall good cat food my cat is a fan of it and always eat it some other she puts her nose up too

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
tracie
whoamumma

17/10/2012

  • 3/5

miss

they are indoor cats as by busy road so not noticed any change in energy lol lazy things but coats very glossy and yes value for money

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
chris
mumof6

27/09/2012

  • 5/5

Iams - my cat loves it

Fed our Meg on iams since she was a kitten. She's 14 now and healthy AS a kitten. Her most favourite, in fact the only flavour she will eat now is chicken. Excellent value and very tasty - just ask Meg!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
ewa
ewcia361

21/09/2012
This member received a free sample

  • 4/5

mrs

My cat is extremely fussy with dry food and wet, but she really loves Iams .she coat is great for her age she is in tip top condition according to the vet

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Annie
saxyannie

14/08/2012

  • 4/5

Ms

My cat appears to love IAMS and as it's former owner insisted it was the best I bought some - and ir seems to be the product best favoured!!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Jane
JB

26/06/2012

  • 5/5

Iams Cat Food

Both our cats love the Ocean Fish variety of this food. They eat it all day and are really happy and healthy on it.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
ANGELA
Angelcat

14/06/2012
This member received a free sample

  • 5/5

Mrs

Cats wont touch anything else after eating these, much happier kitties

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Gaynor
smithie7

09/06/2012

  • 5/5

Miss

My two casts love IAMS. It is the only cat food/biscuit that I can guarantee they will like everytime. Many cat foods they will turn their noses up at. With the huge benefit & peace of mind knowing that this product is good for them, it is something all cat owners should buy!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Lesley
Lelly

07/06/2012

  • 4/5

Great for fussy cats

Okay, so it isn't cheap...but is if it isn't getting wasted like all the months I have tried to feed my fussy cats value cat food! They love, now won't buy them anything else. Good bite size for them to cope with and go a long way!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
cheryl
CherD

10/05/2012

  • 2/5

Not worth it

My cat hated the taste of these and refused to eat them. Waste of money for what you get

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Jane
JayEee

04/05/2012

  • 5/5

Ms

My cat loves this, she never asks for extra food between her 2 daily feeds now that she eats Iams. It is obviously satisfying as well as good for her .... Great t know it is doing her good too!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
rebecca
MetalMum

04/05/2012

  • 5/5

Love this product

I have two cats both of which loved this product. Before we were buying both wet and dry food for them and they used to leave a lot of it, so we changed to IAMS and they waste nothing now, they seem happier and more energetic and their coats look so much glossier

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Leona
Islandlassie

28/04/2012

  • 4/5

great

cat loves this and it means no more of my cat licking the jelly off the meat and leaving it, also means that in summer food does not go off as quickly attracting fly's.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Karen
Froggymc

15/03/2012

  • 5/5

My cats love this!

I have 2 cats - one will eat anything and everything but the other has a delicate stomach so we need to be very careful what we feed her. IAMS has proven to be the only food that suits the one will the delicate constitution! They both love it, its easy to feed and unlike wet food theres no smell. Its a winner in our house!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Karen
babyalice

13/03/2012

  • 5/5

IAMs Cat Food

I have 6 cats and am always trying to find a food that they will all eat. Up to now I have only given them wet food because i thought they should eat meat. However i came upon Iams when it was on offer. I worked out this would be costing the same as the wet food. All can say is that my cats love Iams. So much so that I think I have pigs now instead of cats! I like the fact that it doesn't go off in the heat like wet food that wasn't eaten. I'm saving money and my cats are gorgeous!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
lesley
cherriesjubilee

05/03/2012

  • 5/5

Iams cat food

well my kitty cannot get enough of it.the bowls clean as a whistle in minutes.his coat looks silky and his energy levels are at an all time high.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
George
Weeman

04/03/2012

  • 5/5

Lovely

My cat will only eat Iams. She really loves the taste

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Laura
GirlTalk

01/03/2012

  • 5/5

Iams

This is the only cat food that my cat will eat. She has had them since she was a kitten and loves all flavours. Her coat still looks shiny and she is 15!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Susan
susie0708

01/03/2012

  • 5/5

My cats love this

I use nothing but iams for my cats always have as they love it and their coats are always shiny.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
emma
leopardgirl0000

24/02/2012

  • 5/5

Wow

I bought my cats some of this about a month ago i must say the price is alot especially when you have 3 cats but there coats were shinier after a couple of weeks the only down side is the price.If this product is ever on offer definatly give it ago.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
john
simmo

19/02/2012

  • 4/5

iams

its dry but, ok for cats .onem ofmy cats liked it the other one was not too happy with it but ate it.apparently there is less water n the food than ordinary cat food.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Sarah
noodles

17/02/2012

  • 4/5

my cat loves it!!

my cats a really fussy eater and gets bored of food quickly,often turns away from whats on offer, she loves iams and would eat it until the cows comes home! i also have to keep it away from the dog as he would snaffle it up given half a chance!!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Sam
CCLady

08/02/2012

  • 1/5

Not for my Cat

My cat loves biscuits but not these. Put them down where he gave them a sniff, tried a couple and walked off. Only finished off the pack when I mixed them into another brand.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Janet
janelaine

08/02/2012

  • 5/5

Iams Cat Food

I have 2 cats brother and sister, Deeley the girl, will only eat Iams. All flavours, but cares for nothing else. Her coat is very thick and glossy thicker than her brothers who prefers wet food.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Cheryl
Chezza127

03/02/2012

  • 4/5

IAMS

I have fed my cat IAMs since she was 13 wks old, she's now 9 yrs old. i buy all the flavours available and she loves them. i feed her 1 wet food pouch in the evenings, but generally she will leave this and just have the IAMS.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Sue
grizzywort

02/02/2012

  • 4/5

IAMS Cat Food

I have a rescue moggy & a pedigree rag doll cat and they both love Iams, they are thriving on it, it's filling and packed with all the good things that make them look & feel healthy :)

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Annette
netta62

26/01/2012

  • 5/5

Iams cat food

My old cat, just loves Iams, It is much better than the wet food that he has, it seems to last for ever, that's good for saving money

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
liz
madmoo

25/01/2012

  • 2/5

not for my cat

it may have just been my moggy but she liked it for the first day then stopped eating it. so yes she looked nice and seemed to play more i would not get it again for here because she ovelesly does not enjoy it as mush as other brands

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Lynda
Lyndalou1313

24/01/2012

  • 5/5

A stray with good taste

I'be just acquired a stray kitten- much to my hubby's displeasure but I am over the moon. She was really thin when I first got her but since feeding Iams I can really notice the difference. She has put on weight and has a lovely shiny coat. Iams is definitely worth the extra money!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Anne-Marie
splotsmum

24/01/2012

  • 2/5

my two are sadly NOT IAMs cats..

Neither of my cats will touch this after one mouthful - i've tried them on lots of foods and they just will not eat it - can't comment on how it's worked on their energy or coats as neither of them have eaten enough of the stuff to see any difference - back to the drawing board

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Christine
poshbird1979

24/01/2012

  • 5/5

my cats love it

Have been buying IAMS now for the last year and my two moggies love it, they seem more active, their coats are lovely and shiny, and they weight is more controlled on it too.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Carol
Gismogirl

18/01/2012

  • 5/5

Gizmo can't get enough of these goodies

My cat cannot get enough of these crunchies. Have tried lots of other brands, but have less waste with Iams. So feel this brand is better value for money.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Miranda
MrandaS

17/01/2012

  • 5/5

The best cat food by far

My two cats (one pedigree, one mog) have tried everything they can get their paws on; but without a doubt IAMS is their favourite. Yes it's pricier than your regular high street brand but ias a small handful is all it takes to satisfy a hungry puss, it LASTS longer. My kitties are more satisfied, happier, have glossier coats and have bags more energy with IAMS.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Rebecca
Bexie

28/12/2011

  • 5/5

My Cats an Iams Cat

Excellent product, I find it works out the same price as pouches which we were feeding our cat before. She was leaving wet food a lot so had to throw it away where as she goes crazy for Iams and has never got bored of the flavour! I did notice she got a little fatter but now we weigh out the food shes back to slim again.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Deb
Missdebj

13/12/2011

  • 5/5

Cat's choice, my choice, vet's choice

My 8 year old cat loves it and always eats every last bit, so there's no waste. You can often get offers to make it better value, but compared to wet food, which I often end up throwing away, it is well worth it. My vet has commented on how healthy his teeth and gums are.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Michelle
cobweb

13/12/2011

  • 5/5

Recommended

2 cats aged 16 and 19, both love it. Been eating IAMS since they were kittens. Gives a lovely glossy coat. Worth the extra expense

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
jasmin
sandrabear

16/11/2011

  • 4/5

21 years old cat loves it.

My cat is 21, he is so playful, fit and is gorgeous looking. He could pass for half his age easily.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Lesley
Peridot

12/11/2011

  • 5/5

Iams Cat Food

Cat loves it, she now won't eat anything else. Altough it quite expensive, it lasts so long that it actually works out cheaper than normal cat food and no waste

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
CHRISTINE
ENIGMAR

08/11/2011

  • 4/5

HAPPY CAT

My cat who was from a rescue centre and not had a good start in life loves the I AMs biscuits and is a healthy old lady !

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
paula
paula

04/11/2011

  • 5/5

cats are fussy

cat will not eat anything else i have tryed to tempet him. his coat shines looks well. he is now 17 years old.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
heather
redbiddy

02/11/2011

  • 5/5

Iams cat biscuits

one of the brands that all my cats will eat and not upset their tummies, changed an older cat onto it and results were a lovely glossy coat and weight gain,higher priced but worth the results.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
claire
Hepsibah

20/10/2011

  • 5/5

Nothing to turn your nose up at

Recommended by my sister, I purchased this for my pampered puss. I knew it was a hit when he didn't sniff, turn up his nose and walk off. Instead he tucked in enthusiastically. Although a bit more expensive, I have found these good value as the cat finds them too yummy to waste and with many good offers around I have been lucky not to have to yet pay full price

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Beth
beth2294

11/10/2011

  • 5/5

Harley is an IAMS cat

My 18 month old cat absolutely loves IAMS. He adores all of the flavours. He appears much healthier with a gorgeous shiny coat. He has loads of energy and his teeth are keeping really clean on these biscuits. It is expensive but as you use less it probably evens out although I always look for offers and stock up. Recommended in every way....

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Rebecca
RebeccaS

06/10/2011

  • 5/5

My three cats LOVE it!

Two of my cats are extremly Fussy eaters, The other will eat anything but after putting my cats on Iams 3 years ago I haven't fed anything else. They LOVE this food and have not once got bored of it. Their bowl is empty everytime after each feed and my once scawny thin cats (because they wouldn't eat) are now a fantastic weight full of glossy coats and a picture of health. I don't think the price is expensive at all. You get what you pay for IMO

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Anne
catwhisperer

22/09/2011

  • 3/5

snowbell

I have a very fussy cat, but Iams cat is something that he does eat, which makes a change.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Elysabeth
LizzyLou

16/09/2011

  • 1/5

Dibbley is an IAMS cat!

My cat is very happily fed on IAMs, and I am very happy is is!!. Less storage taken up on cans, less recycling of cans, more cost effective, no horrid chunks of meat having had the jelly/gravy left, no strong smells, no flies roud bowl on hot days.....as you can tell very happy he loves it...not to mention the health benefits for him as well!!

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
kelly
kellz

12/09/2011

  • 5/5

brilliant

my kitten was being fussy over what she liked and she took to iams straight away and is full of health and fitness

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
hannah
anonymous-2027602

10/09/2011

  • 4/5

Yum!

My two cats (who are very fussy!) have been avid fans of IAMS since they launched in the UK... they absolutely love them! If they've ever been given food that they're not too keen on, IAMS always perks them up when sprinked on the top! It's a great product, and i would definitely give it the big thumbs up :-)

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

IAMS Cat Food
Ann
kianscookie

08/09/2011

  • 5/5

new lease of life

my cat of 11 is as lively as my cats who are 2 and 3. There's no waste like with wet food. Also the flies are not as interested! They drink a lot more with it with it being dry food. Shame it is so pricey. I tend to only buy it when it's on offer or i have a coupon.

  • Cat likes the taste

  • Coat is glossier

  • Cat has more energy

  • Value For Money

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IAMS

£1.00 off product in store*

IAMS Cat Food

Keeping your cat healthy & happy

Pet Food

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IAMS Cat Food

RRP : £ 14.69 *** / 3 KG

  • 4.3/5

  • 98 reviews

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    • Cat likes the taste

    • Coat is glossier

    • Cat has more energy

  • * only valid with purchase

    *** RRP, pricing is at the sole discretion of the retailer

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