It's lovely to wake up in the morning, and that morning breath is fresher. Great product!

Loved the way my teeth felt after using this. Not too strongly minty yet fresh and did a great job of cleaning my teeth. Would certainly recommend this one.

very nice taste, fresh /7 clean four hours after use, great product

Made your mouth feellovely and clean and could feel the toothpaste working!

i liked the crunchy bits in the tooth paste, it was really fresh and nice to use

Very good result when using the toothpaste but I found the original flavour rather strong. I have since purchased the Sensitive variety which I find excellent.

thought it was good but did not feel fresh after a while, would prefer if it was more long lasting however i do think it is a lot better then a lot of similar products

I LOVE THIS PRODUCT! made my mouth so clean and fresh, just like after visit to dentist. great all round family tooth paste. am a smoker and can still taste in after having a cigarette

This toothpaste leaves the mouth feeling very fresh and clean, if only it tasted better. The taste reminds me of the powdered toothpaste we used to have as kids, I nearly 60 so it was a while ago, I couldn't stand the taste then and I still don't like it.

Impressive. Best toothpaste I have ever used. Used my usual toothpaste next day to compare. It confirms my confidence and I am a convert. Quite expensive so I will look out for 3 for the price of 2 offers!