Toothpaste, but not as we know it.
The product has a distinctive look, and an old fashioned traditional ridged screw cap which I liked. (Interestingly a different cap to the illustration on the enclosed leaflet, I prefer the actual cap.) There is no seal or anti tamper device, possibly because it is a sample, but that would put me off. The smell and indeed the taste are reminisant of a dentist's mouthwash, i can't decide if this is reassuring, implying a professional hygenic product, or disconcerting bringing back memories of the drill. As stated the texture is slightly gritty, but not unpleasantly so. It is less foamy than many toothpastes and leaves a chalky feeling in the mouth. This remains for a few minutes after brushing before disolving into nothing leaving a smooth clean feel to the teeth. It works very well with the braun oral b electric brush leaving the sensation of a deep clean.