I put a strip on my toothpaste and upon inspection I could see it glistening, I assumed this is the bit that make it abrasive. The smell was ok, similar too what a dentist building smells like. I enjoyed the taste a lot as it didn't burn my mouth like a lot of toothpastes do. My teeth were very smooth and I feel nice and fresh.

MY husband loved this toothpaste and I now have to buy it

Left my teeth squeaky clean without the aid of an electric toothbrush. Definitely a must for future purchase.

This toothpaste had a nice strong dentist like taste my teeth felt quite clean but it didn't seem to last very long, especially overnight! I don't think i would buy it as there are others that i feel are much better.

What can I say, so good, the men at Hubbys work are talking about it in the tearoom!

When I wake up in the morning my mouth still feels clean & fresh, not had this with any other toothpaste I've used. Leaves my teeth feeling so clean. It tastes nice and mild, and when you use it with your electric toothbrush, you don't end up dribbling foam all down yourself!

it is the best tooth past my kids do not want to switch any other for it. it is great keeps mouth fresh and clean for long time. i love it kids love it family loves it.

Since i normally buy my toothpaste from certain low priced shops due to the cost saving i hadn't seen this toothpaste on the shelves. But after trying it i think i will buy myself some as it left my mouth feeling alot fresher than other toothpastes. Highly recommended

Impressed with the 'clean feel' and unique flavour. Will definetly be buying some.

A nice and fresh toothpaste. Quite a thick consistency but tasted of mouthwash and it felt like it was doing the job well! Is expensive though so probably will not buy it.