The new breakthrough hair products to help with anti-ageing

Beauty Breakthrough: Anti-ageing hair

The new breakthrough product to help your hair combat the signs of ageing

1. When does hair start to age?
It used to be thought that menopause was the key trigger in the hair ageing process, causing thinning. But, did you know that hair ageing can start as early as your 30’s?  Yikes!

2. So, what causes hair ageing?
Ok, so according to scientific studies on more than 2000 women since the year 2000, there are two main types of hair ageing: Intrinsic ageing, which is linked to genes and chronological age. And extrinsic ageing, which happens above the scalp from root to tip – this is caused by environmental damage such as UV exposure, and hair styling.

3. What are the signs of intrinsic ageing?
So, the obvious signs are decreasing melanin production (grey hairs) and thinning of hair. But it’s the less noticeable signs that can creep up on you. These are an irregular increase in fibre curvature (when hair looks less uniform – think hair wrinkles) and a decrease in sebum production making hair more dry and dull.

4. And extrinsic ageing?
The big news is that as a result of biological changes, scientists have discovered that hair can becomes more vulnerable to the more subtle signs of extrinsic ageing such as lacklustre colour, unruly greys, breakage, split ends and dryness.

5. So, what can we do about it?
Let us introduce the new breakthrough anti-ageing hair product, Age Defy Advanced Thickening Treatment it contains a combination of anti-ageing ingredients and vitamins including caffeine, niacinamide or vitamin B3 (a key ingredient in many anti-ageing face creams) and panthenol (pro-vitamin B5). What does this mean for your hair? Among other things, it helps to counteract the age-related thinning process by thickening existing individual hair fibres giving the effect of 6500 more hair fibres.


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Pantene Pro-V Expert Collection Age Defy Advanced Thickening Treatment RRP £4.49.

Pantene Pro-V Expert Collection Age Defy Advanced Thickening Treatment

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