ellie-goulding-on-why-strong-is-beautiful

Ellie Goulding on why strong is beautiful

They say strength comes from within, and that’s certainly true of hair. Ellie Goulding meets up with top stylist Ben Cooke to reveal some of the secrets she’s learnt since her partnership with Pantene.


It’s fitting that someone with the voice of an angel should have a golden halo, so it’s little wonder singer-songwriter Ellie Goulding wants to take the best care of her blonde locks.

The Brit Award winner knows that just as she keeps her body strong so it can cope with the stress of touring, she needs to keep her hair strong, too, and she does this with Pantene Smart Pro-V.

Since partnering with the leading hair-care brand to launch its new ‘Strong is Beautiful’ campaign, Ellie has been using Pantene Smart Pro-V shampoo and conditioner and says she has noticed a “real improvement” in her hair, and that it’s “grown massively”.

“I like the idea of not having to do that much to it and it just being long, loose and effortless,” says the star. We like the sound of that too, so we’ve chatted to Ellie behind the scenes of her latest campaign shoot to find out more about how her hair looks so great, and what ‘Strong is Beautiful’ really means to her.

Strong is feeling confident in yourself

“When I’m feeling strong I can do whatever I set my mind to, “ says Ellie. So she works out six times a week to keep her body strong – whether it’s running, doing weights or boxing. And for her hair she has a personal strength coach, too.

“Pantene Smart Pro-V conditioner strengthens your hair – it targets the weaker spots,” says Ellie. “Knowing that my hair is strong and my body is strong – it just gives me that extra bit of confidence.”

Strong is knowing how to cope with stress

Being a successful recording artist means lots of travel, long hours in studios, gruelling tours, hundreds of performances every year and always having to be conscious of how you look.

Looking after her body by exercising helps Ellie to look and feel good, while Pantene helps repair the stress and strain her hair is put through, leaving it looking healthy and shiny.

“When I’m on tour my hair goes through so much. I wash it every single day, style it before every show, and also I train every day too. My hair goes through a lot and has the potential to get really damaged. Pantene is reversing the look of that damage and helping my hair deal with everything that I put it through,” says the star.

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Strong is knowing what you can rely on

“Up until now, I only used salon brands, but now I’ve discovered Pantene Smart Pro-V, there’s no going back. It keeps my hair strong and at its most beautiful,” says Ellie.

The singer hydrates and nourishes her hair with Pantene Smart Pro-V Repair & Protect shampoo and conditioner, and alternates with Pantene Smart Pro-V Volume & Body to keep her hair strong and healthy looking.

“When my hair is strong I can do anything I want to it without worrying about the damage,” she adds.

The science behind Pantene Smart Pro-V

So what is it that makes Pantene Smart Pro-V so effective for Ellie Goulding – and so many other women too?

“The problem with ordinary shampoos is they usually only mask problems on the surface of the hair, but that means they’re only working on five per cent of the hair fibre,” says Ben Cooke, Pantene Pro-V’s expert stylist ambassador.

“Pantene is completely different. It penetrates deep into each hair shaft with a unique anti-oxidant damage blocker, Histidine, that helps reduce the build up of mineral impurities from tap water.”

“Finally, Pantene uses advanced conditioning technology to protect the hair fibre against surface damage,” says Ben.

All this adds up to make your hair healthy looking and strong, and strong is beautiful.

Find out more about Ellie and the Strong is Beautiful campaign here.

Have you tried Pantene Smart Pro-V shampoo and conditioner? Let us know your thoughts below, or on the tried and tested page.

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Benson

Benson

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dame awesome LO L

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tolleyr

tolleyr

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Love pantene products never use anything else!

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Terry321

Terry321

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I would love to get rid of the frizz cos I've tried everything I can, please help

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gumball

gumball

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my hairdresser introduced me to Pantene i have been using it ever since i get a clean feeling after wash always

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gumball

gumball

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my hairdresser introduced me to Pantene i have been using it ever since i get aclean feeling after wash always

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Always