Trend on trial: 1990’s beauty

Trend on trial: 1990’s beauty


Straightened hair, middle partings, androgynous skin …90’s beauty looks are back on the beauty scene. The question is, can you really go there twice? As a beauty editor who was backstage the first time around, it begs the question: can you really do minimalism over 35? Let’s face it, unlike say the 80’s, when a power bouffant and vermillion eye shadow were the order of the day, the less-is-less approach is one of the more wearable trends to come back around for a second hoorah. So, armed with my flat irons, some key skin perfectors’ and a seriously pared down makeup bag, I tested the merits of zero foundation, minimal brows (the hardest ask) and no, I said NO, root lift…

The verdict: 90’s minimalism has its plus points. For starters, a minimal aesthetic requires minimal effort, which cuts down your getting ready time in half. Tick. The downside? No foundation means a clear complexion, no excuses, which unless you are below the age of 30, is a daunting prospect. A slimmer unfilled brow look is a prerequisite of 90’s grooming which left me feeling naked, and unfinished; my hair, which has been falling in face flattering waves for well over a decade, felt harsh in its new immaculately parted way. But I have to confess, by day three I had got the knack of relying on no more than concealer to cover my flaws and my new sleek n’ simple hair left me much-needed time to spend pampering my skin in order to exude the naturel glow required to pull off 90’s chic. Now all I need is a choker – which incidentally covers neck creases nicely.

The 90’s Kit:
With hair and makeup stripped back, put all your focus on nourishment and glow.

Hair: I bathed hair in Herbal Essences Clearly Naked Shine Shampoo and Conditioner RRP £3.99, then smoothed away my flyaways throughout the day with Clearly Shine Mist RRP £3.50. Body: Effortless summer skin starts with a smooth radiant body so invest in Braun SkinSpa epilation and exfoliation system for gleaming hair-free legs as minimalism doesn’t mean unkempt. Sorry.


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This shampoo and conditioner is in league of its own. The smell is gorgeous.

An exceptional machine.

The trick to getting a radiant glow with minimal makeup is regular exfoliation.
Braun FaceSpa is a pro-inspired multi tool that sloughs away dead skin cells, banishes baby hairs and deep cleanses with a sonic brush for a flawless complexion. It may take a week or so to reap the benefits. Finally, my daily treat was to lavish skin with moisture using Olay Regenerist 3 Point Treatment range – this is one beauty look that needs more than a quick baby wipe to pull off.

I love this moisturiser. Skin drinks it in. It feels lovely.

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The Silk-expert is a delight

The Silk-expert is a delight


My opinion of the Braun Silk-expert has gone from strength to strength, it's been so easy to use and a delight to try out, I have been delighted with the results over the last 4 weeks and I'm so happy with the fact I am seeing less hair grow and at a slower rate than usual. This is a great product and really has changed the way I feel about IPL in a positive way! Thanks Braun.


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