Anti-ageing Hair Care

Anti-age your hair with these expert tips and products

Celebrity hairdresser Ben Cooke shares his advice on keeping your locks healthy and youthful looking.

As we age, we need to adjust the way we care for our hair and the products we use. This is because the texture can grow coarser, colour can fade, hair can thin – or you might simply be growing bored with the same-old style you’ve had for 20 years.

With this in mind, we’ve turned to Ben Cooke, who has 25 years of experience in the hair industry, for his advice. One of the most sought-after and prestigious hair stylists in his field, he has worked with numerous high-profile celebrities and so certainly knows how to crank up the “eternal youth” factor.

Here, he addresses common hair problems women face as they age and gives tips on how to solve them…

Problem: “My hair is changing texture”

Solution: “As grey hairs start to appear, hair can become coarse. The best product to use is a hair mask applied regularly to soften and hydrate locks. A top tip is to double shampoo before you apply your mask to rid hair of build-up and allow the mask to penetrate into the hair shaft.”

Try it: Pantene Pro-V Expert Collection Hydra-Intensify Moisture Lock Intense Hydration Mask

Problem: “My hair colour is looking lacklustre”

Solution: “Don’t over colour your hair when you start noticing greys, this will make you look more old-fashioned. Instead go for a gentle semi-permanent colour that’s a shade or two lighter and warmer. This will give you more natural dimensions and light reflection than a heavy block colour.”

Herbal Essences Clearly Daily Clean


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Try it: Pantene Pro-V Colour Protect shampoo and conditioner.

Problem: “My hair looks thinner and is often prone to breakage”

Solution: “If you’ve lost the oomph in your hair, try using products that will add strength. Long hair in particular tends to become weak and damaged, so get regular trims to tidy up ends. A small trim every six weeks will boost bounce and lift.”

Try it: Head & Shoulders 3 Action Formula Shampoo and

Problem: “I’m stuck in a hairstyle rut”

Solution: “It’s always more youthful to go for a slightly shorter length, just above or skimming the shoulders is ultra-flattering and on-trend this season. When styling, use a dry shampoo as a blow-dry spray instead of traditional hairspray or mousse. Tip your head upside down, massage into the roots and through the mid-lengths then rough dry. This will add lift and texture for a youthful, modern look.”

Try it: Herbal Essences Clearly Naked Dry Shampoo.

What are your secrets to retaining a youthful style? Let us know in the comments section below.

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Have to dye my hair a lot now because of the gray that comes through so a good shampoo is essential to keeping NY hair looking healthyn

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It's good to have glossy thick hair and I treat my hair gently. Letting it dry naturally if time allows helps, as does going easy on lots of products and hair straightners. A good shampoo and conditioner are essential and I've found a hair mask massaged into wet hair is good too. Remember though hair is not essential for good health, if you are on a budget it's better to take care of your feet and your teeth, before spending on make up and hair products. Health is everything.

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I had damaged hair, colour, medicines few surgeries the same year made my hair very damaged..I tried many shampoos and conditioners but when I start using Pantene for damage hair, work perfectly, even my hairdresser see the difference :) won't change this to different line..

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I would love to review these I have my own blog I have suffered badly with depression and found since I started reviewing items and posting on my blog it has helped boost my confidence I would give honest opinion and be happy to consider any item even clothes and household would love to test these

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Best I have ever used is the Karmin Hair Repair System ♥

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