Serums V creams

Serums V creams – what’s best for your age?

Should you be using a serum, lotion or cream – or all three of these skin care products? P&G Olay Principal Scientist, Sian Morris, breaks down the basics for every age.


20’s: ‘It’s a personal choice whether or not to use either or both. Serums are designed to address specific ageing concerns so in your 20’s, just stick with a great hydrating moisturiser that offers protection from the sun. UV protection is the single most important thing anyone can do to help their skin look younger so I’d recommend Olay ESSENTIALS complete care SPF 30 day lotion RRP £10.29.’

Olay ESSENTIALS complete care SPF 30 day lotion

30’s: ‘In your 30s, unless you have specific ageing concerns like pigmentation, stick to using a face serum as an intensive boost when your skin needs a pick-me-up such as post summer or when you’re most stressed. For everyday a moisturising face cream with added benefits like the Olay Total Effects Daily Moisturiser SPF15 RRP £14.99 will most likely be sufficient. A luxurious combination of anti-ageing efficacy and hydrating power, it will keep those lines at bay. If you have found some wrinkles start to appear try a super serum like Olay Regenerist 3 Point Super Serum RRP £29.99, it’s a formula rich in anti-ageing ingredients that are released over a long period to deliver maximised power per droplet.’

Olay Total Effects Daily Moisturiser

40’s: ‘Serums are designed to contain concentrated levels of anti-ageing ingredients to address specific ageing concerns such as firming, lines and wrinkles and age spots. You can use it as your everyday skin must have or as an intensive boost when your skin is most in need of extra care. I recommend applying Olay Regenerist 3 Point Super Serum RRP £29.99 and allow it to absorb before applying your normal moisturiser. Serums can even be used as an instant fixer for any areas prone to extra dryness so if you like serums keep one to hand.’

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Olay Regenerist 3 Point Super Serum

50’s: ‘Like in your 40s, you can use a serum everyday or just when your skin is most in need of extra care. Try giving an extra boost by layering a serum and anti-ageing cream; apply Olay Regenerist 3 Point Super Serum RRP £29.99 and allow it to absorb before applying your normal moisturiser. I’d recommend the Olay Professional Age Defying Day Moisturiser SPF 30 RRP £34.99.

Olay Professional Age Defying Day Moisturiser SPF 30


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