Why you should start your anti-ageing routine NOW

Why you should start your anti-ageing routine NOW

How well your skin ages is in your control, Olay scientists have discovered – and the earlier you start taking care of it, the better.


It’s the eternal debate: nature or nurture? But, when it comes to how well your skin ages,
Olay scientists have discovered that you don’t need good genes to have youthful-looking skin – it’s how you treat your skin that matters most.1

In a scientific study of 150,000 women, the leading skincare brand found that external factors such as UV exposure and skin hydration are much more important than genetics when it comes to skin ageing2 – so your skin’s future is much more in your hands than you might think.

To help you fight the signs of ageing, Olay has re-engineered the powerful formulas of its key Total Effects and Regenerist products, so they now include even more scientifically proven ingredients that can help your skin look and behave younger, no matter what your DNA.

So if you’re dealing with signs of ageing skin, read on to find out which new Olay formula would work for you.

If you have fine lines and wrinkles…

Are you starting to notice those laughter lines stay put even when you’ve stopped smiling? Then Olay Total Effects Day Moisturiser SPF15 is a great option for you.

It’s already a powerhouse in anti-ageing thanks to its key ingredient of Niacinamide, also known as Vitamin B3, which is proven to strengthen the skin barrier and combat fine lines and wrinkles. And now the oil-free, fast-absorbing moisturiser has received a turbo-boost, with 50% more Vitamin E and double the amount of green tea extract.

The new re-engineered formula enhances your skin’s own natural self-renewal process and provides protection against free radical damage. Apply it every morning for SPF protection and to help reduce any fine lines and wrinkles.

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If your skin is starting to sag…

Over time, our skin starts to lose its suppleness and you may notice a loss of definition, particularly around the jaw line. If this is the case for you, Olay Regenerist 3 Point Super Age Defying Night Cream is a good option thanks to its age-defying Amino-Peptides complex and hyaluronic acid, which helps draw water into the skin to keep it hydrated and supple. Plus Olay has now added Carob Seed extract to the formula, which provides added hydration and renewal benefits to firm and lift.

Apply this nourishing cream every night before bed to let it work on your skin as you sleep, so you can wake up to younger-looking skin.

If your skin tone is dull and uneven…

With age, slow-down in cell turnover and imbalances in melanin production can lead to dullness, loss of radiance and hyper-pigmentation in the skin.

Olay Luminous Tone Perfecting Cream is a fast-absorbing moisturiser that hydrates and illuminates the skin. And with the new addition of a tone-perfecting di-peptide, Carnosine, it’s now even better at helping to reduce the visible appearance of hyperpigmentation and dark spots. So if you’re struggling with a dull, uneven complexion, use Olay Luminous Tone Perfecting Cream daily for a clearer, more balanced tone, and glowing skin.

Have you tried Olay? Let us know what you think on our Tried & Tested page, and check for coupons for your favourite products here.


1 AAD 2017, Poster #5530: Genetic and Lifestyle Factors Contribute to Youthful Facial Appearance. R Osborne, J Tiesman, F Neuser, M Tamura, W Safi, MH McIntyre, SS Shringarpure, IB Hallgrímsdóttir
2 Genetic and lifestyle factors contribute to youthful facial appearance (Multi-decade & Ethnicity Study) 2016

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Play is the best for sent I've skin

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Shivani

Shivani

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Olay is by far the best product for sensitive skin! Works on mine so well

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Emma928

Reported

I started using face moisturisers from aged 18, I'm now approaching 40, and always get told how young I look, I don't have many lines either just yet, that's got to be from starting early, giving your face constant moister from an early age defiantly prevents the ageing process more and more on your skin, so highly recommended get moisterizing

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Jenny

Jenny

Reported

With age, slow-down in cell turnover and imbalances in melanin production can lead to dullness, loss of radiance and hyper-pigmentation in the skin.

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