Brit Award winning singer-songwriter, Ellie Goulding reveals her partnership with Pantene PROV-V to launch their new ‘Strong is Beautiful’ campaign. Ellie shares with us what being strong really means to her and Ben Cooke, Pantene PROV-V’s stylist ambassador, explains how Pantene works.
Strong really is beautiful.
It just seems to fit with Ellie. She has the personality and the looks that shine with confidence. But where does that strength come from? Well, she’s not shy of a spot of exercise, working out 6 times a week, going for hour long runs, doing weights and boxing, not just for strength but to aid focus and mental well being. She may be tiny but don’t let that fool you, this girl is strong.
Strong is coping with being in the spotlight.
Being a successful recording artist means lots of travel, long hours in studios, gruelling tours, hundreds of performances every year and always having to be conscious of how you look. You’re always on show – it goes with the territory. Ellie manages to look fabulous from the soles of her shoes to the tips of her daring rock star blonde hair.
Strong is knowing who you can rely on.
“When I’m feeling strong I can do whatever I set my mind to. When my hair is strong I can do anything I want to it without worrying about the damage”. Ellie knows she can rely on Pantene. “I put my hair through a lot of heat, styling and colouring, especially when I’m touring. Up until now, I only used salon brands, but now I’ve discovered Pantene PROV-V, there’s no going back. It keeps my hair strong and at its most beautiful.”-content-desc-buttons">
Pantene Pro-V Micellar Collection