Bringing the power of education to women around the world

Bringing the power of education to women around the world

Always and UNESCO have joined forces to empower thousands more young women in Senegal through education. With less than half (44%) of Senegalese girls being literate1, Always started their partnership with UNESCO two years ago in France. But now they’re rolling it out to other countries in Europe – including the UK. Together, they aim to raise enough funds for thousands moreSenegalese girls and women to learn basic skills, like reading and writing.

In the UK, Always and UNESCO plan to donate more than seven million lessons to support girls’ education*. Thanks to this life-changing initiative, around 3,000 women have already improved their literacy and numeracy skills through traditional and online classes. It’s been so successful that another 3,000 desperately want to enrol too.

With this campaign we will create a Global Sisterhood movement where girls and young women help and support each other, and in turn help the community, forming genuine bonds through the liberating power of education,” said Steve Bishop, Group President of P&G’s Global Feminine Care Division.

The power of education

  • An extra year of primary school boosts a girl’s wages by 10-20%2
  • An extra year of secondary school education boosts a girl’s wages by 15-25%3
  • When women and girls earn income, they reinvest 90% of it into the health, education and wellbeing of their families (compared to 30-40% of men)

Kéwé’s story
Kéwé Ndiaye lives at Yeumbeul, in the suburbs of Dakar, Senegal. She lives with her single mother, three brothers and two sisters. Kéwé had to help babysit her younger siblings while her mother worked, so she never went to formal school – and stayed at home for seven years.


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She has always dreamt of becoming a stylist, so when she was given the chance to register at the PAJEF literacy centre, she grabbed the opportunity with both hands. Kéwé’s learning how to read and write, and will soon acquire computer and sewing skills too. Her plan for the future is to set up her own styling workshop and use her income to help her family.

* For each UNESCO marked pack purchased, Always donates $0.03 to UNESCO for its education programme in Senegal.  With the combination of traditional classes and education via new technologies, this amount funds a lesson of 45 to 60 minutes.


2. George Psacharopoulos and Harry Anthony Patrinos, “Returns to Investment in Education: A Further Update”, Policy Research Working Paper 2881 [Washington, D.C.: World Bank, 2002]; Accessed on

3. Chris Fortson, “Women’s Rights Vital for Developing World”, Yale News Daily 2003; Accessed on,

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Hope this does some good and stops women having to marry or have children at an early age.

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Fantastic - just one simple click to donate a lesson. Hope all the supersavvyers join in.

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It really touched me to read this article, I will be visiting Senegal later this year, I hope to see some of the women benefiting from this program

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