Discover the power of scent

Roses

The sense of smell is uniquely linked to our emotions, memories and motivations. This means a scent or fragrance can have a psychological effect on you – impacting your mood, physical state, your actions and your perceptions of others.


Scent and sensuality

The perfect scent is personal – there’s no one size fits all. You’ll probably find your favourite smells are based on the past experiences you’ve had with them and what they mean to you. So if you want to find a fragrance that’ll make you feel more beautiful, look for a scent you really love. This applies to perfume, body sprays and lotions, shower gels and shampoos. By smelling great, you’ll automatically feel happier, be in a more positive mood and see yourself and others as more attractive.

Scent also plays an important role in our attraction to the opposite sex. Research shows that how a man smells – whether it’s his natural clean body odour, his cologne or shampoo – is more important than any other physical or social feature. Although men rate a woman’s looks as the number one factor when deciding how attractive she is, scent follows very closely in second place. A woman’s scent is more important than the softness of her skin, her popularity, ambition or financial situation. 

Fragrance and flirting
Any fragrance you like will put you in a good mood.  And when you’re in a good mood, you feel more confident and self-assured too. This naturally draws others to you, which could lead to flirting from both sides.

Perfume, perception and positivity
When you’re surrounded by a pleasant scent, it makes you feel good. When you feel good, everything looks better, especially other people. In a recent study, women surrounded by a pleasant odour rated photographs of men’s faces more attractive than when they sat in a neutral or less-pleasant smelling environment.

Wonderful smells automatically lift your mood – which contributes to feeling happier and more confident. This in turn helps you to behave more positively. If you’ve had a stressful day at work, try citrus scents to help you feel relaxed. Mint is known for its invigorating properties – so it’s perfect to get you up and going especially if you have lots going on. The scent from your shampoo starts you off with a great mood in the shower and continues working its magic as the scent lingers in your hair, like the refreshing notes of head & shoulders apple fresh. This fragrance makes you feel good and when you feel good, you naturally feel more confident too – boosting your interactions with others, whether you’ve just met them or see them every day. Feeling more positive makes you more interested in socialising and others will find you more attractive at the same time.

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