It’s summertime and we’re feeling good

It’s summertime and we’re feeling good

Sunshine – or the promise of it – makes us all feel good. Find out how you can feel at your best while the sun’s out with a little help from Always Dailies.


Feeling good? It’s time for your very own summer of sass

Whether you’re heading to the beach, moshing at a music festival or slamming on the glam for a season of summer parties, you want to feel on top of the world this summer.

Whatever you’re doing, you’ll feel even better knowing you’re prepared for anything. So whether you’re roughing it out at a festival or glamming it up a party, choose smart knicker-drawer essentials like Always Dailies. These barely-there pantyliners are the perfect partner for your best undies and will keep you feeling fresh and confident all day long.

And now, thanks to our partnership with Figleaves, finding underwear to make you look and feel great has never been easier. Of course, the knack is choosing the right style for the right occasion – which is where our handy guide comes in.

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Everyday
On-trend styles certainly deserve a place in your drawer – pastels, neons, monochrome and lace are all big news this season – but for the day-to-day you won’t go wrong with neutrals and darker colours.

Party
Hitting the town or hosting at home? Feel gorgeous and glamorous by choosing elegance-boosting styles, from body-sculpting shorts to tummy-controlling knickers. Then, whatever you’ve got planned, you can relax – your dress will do the rest.

Festival
It’s Day Two, you’ve got five must-see bands on your list and a shower is a distant dream. So you’ll be glad you packed your Always Dailies and thought about your underwear in advance. Choose a comfortable style – you’ll want the freedom to move to the music without feeling your knickers at every step.

Summer holiday
That much-needed getaway is the perfect time to show off your new wardrobe. As always, your lingerie is the starting point. Reliable neutrals are a good shout for daytime explorations as they’ll work discreetly with lighter clothing. And if you’re heading out for a party, try this season’s neon brights to add a zing of colour to your look.

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