How a scent can trigger a memory

How a scent can trigger a memory

We’re looking at (or rather breathing in) some popular scents that can evoke powerful memories.


If you’ve ever been to Italy or Greece, the scent of lemons might remind you of holidays. It’s also often used in cooking, cleaning and perfumes, so there can be fresh, citrusy reminders wherever you turn – from homemade lemonade and lemon meringue pies to the zesty aroma of roast chicken.

Lavender can make many people think of their grandparents but there’s also a powerful link to holidays in places like France or southern England, where lavender plants are commonly grown. Lots of people find the scent of lavender relaxing, too.

Green scents, like freshly cut grass, often recall sociable summer memories. Many people associate the scent of cut grass with cricket season or lazy afternoons in the sun with family or friends.

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Starting at the turn of the twentieth century, there was a trend for using lily-of-the-valley in perfumes which continued until the 60s. So if your mum or grandma are of a certain generation, you might remember the gorgeous scent of lily-of-the-valley from their perfume. Woody scents like cedar, pine or sandalwood tend to be quite masculine – you might think of your dad or uncle, as a lot of men’s colognes from the 60s, 70s and 80s used sandalwood. Pine has a fresh, crisp tone and is often associated with Christmas – so if you have happy memories of festive family fun, the likelihood is a sniff of pine will bring it all flooding back!

Of course, memories are lovely but it’s even nicer to recreate them. And because scent is so strongly linked to memory, it’s easy to do with Ambi Pur with a touch of Febreze.  It works  in two ways. First it eliminates any unpleasant odours, then it replaces these with something altogether more pleasing to your nose. There are loads to choose from too. So if lemons made your mouth water, think about Refreshing Citrus Twist. If Lavender is more your thing, there are three lavender choices, including one – new Moonlit Lavender – specially designed to lull you to sleep. Fresh outdoor fragrances include Bright New Morning, Coastal Escape or the more exotic Himalayan Heights, and White Petals, Thai Orchid or Floral Innocence are just three of a bursting bouquet of florals.

So while we carry on sniffing fragrance samples and remembering the good times, we’d love to hear from you. Which scents have powerful memories for you? Are there any unusual fragrances that mean a lot to you?

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Wendy

Wendy

Reported

this is great on stain would highly recomend

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Morag

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The smell of black pepper reminds my of my late partner! I even put a tub in his coffin. At first when we started going out I used to say it's cheeky to put that on without tasting then I learned how much he lived it and how much he put on, he was toning it down for me at first. It always makes my heart ❤️ smile and be sad �� At the same time, better to have had him for the time we did than never at all ❤️❤️

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Absolutely love lemons and limes for the very reason its absolute fabulous memories and such a beautiful scent together. But very much love the baby powder scents leads off to many many more memorable experiences.

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Rebecca

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I always love going home to mums to sleep the night as it just always smells like "home"

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Entering a block flats for the elderly there was a smell of pipe tobacco & baking; I was immediately back at my grandparents. Both had been dead for a number of years, those years melted away into nothing.I shed a few tears, some of thankfulness for the times I spent with my grandparents & that wonderful memory I'd experienced & some of sadness that they were no longer here. I've never smelled anything since that has transported me back in time like that.

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Ambi Pur 3volution outdoes other air fresheners!

Ambi Pur 3volution outdoes other air fresheners!

"

I cannot believe how long it lasts! Compared to other air fresheners I've used in the past - this by far outdoes them all. The scent is strong enough to notice but not overpowering. Very happy and will definitely continue to use! 5* without a doubt.

"

by Ambassador
neenie27