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Mumpreneurs

Ocado supports the mumpreneur awards


Necessity really is the mother of all invention – just ask Jodine Boothby, winner of the Mumpreneur Most Unique Product Award in association with our friends at Ocado.

Jodine’s son Jimmy was 10 weeks old in June 2011. He constantly had his hands in his mouth and, like many teething babies, often made himself sick by pushing his fingers in too far. ‘I’d been searching for teethers for babies too young to gold one and was surprised to find there was nothing out there that they could control for themselves’ Jodine recalls. One day Jimmy was biting on the socks that Jodine had put on his hands and she thought ‘He needs a teething mitten!’ A web search turned up nothing, so Jodine set about making her own prototype.

‘I found a company in China willing to work from my amateurish sketches as I could afford to pay someone to do the CAD imaging used by professional product designers. Three prototypes later, and the product was given Conformité Européene approval in April 2012.’

Jodine exhibited at the Cornwall Babyfair in April 2012 and was ‘delighted by parents’ reactions.' She then tested it on Friends’ babies. ‘Every baby loved it and used it correctly immediately, with little or no guidance. I was amazed and quite emotional.'

WORTH THE EFFORT

Late one night, Jodine stumbled across the Mumpreneur website. She entered her creation, hoping to be shortlisted for an award, but when she heard she’d won, she was ecstatic. ‘Winning this inspirational award has made everything worthwhile. The 20-hour days, living on a shoestring… all that exhaustion melted away. To win a contract with a large prestigious retailer like Ocado has always been my ultimate goal, and it still doesn’t feel real.’

Jodine’s greatest wish is for the Gumee Glove to become a household name. ‘The Ocado team have been very supportive in helping us get set up to become suppliers on a larger scale.’

But Jodine’s not sitting on her laurels, she has ideas for three more teething products. They’re closely guarded secrets for now, but watch this space…

SAVVY TIP

Mumpreneur UK is Britain’s leading support network for mums in business. Their annual awards celebrate these creative types and offer a helping hand in bringing their business ideas to life. Many Ocado customers are busy mums, which is why Ocado decided to get onboard and sponsor the Mumpreneur Most Unique Product category. As the winning product, Jodine’s Gummee Glove will have a six-month home on ocado.com as well as valuable marketing support. Ocado is very excited to be stocking this fantastic product and supporting an entrepreneurial mum. So if you’ve got a burning idea – don’t keep it to yourself. Yours could be the next big business waiting to happen. Visit the mumpreneur website and enter your idea today.

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