the-noseblindness-q&a

The noseblindness Q&A

You know how you get used to odours when they’re around all the time and even stop noticing them? Well, it’s called noseblindness and here’s the lowdown


Q: Whenever my friends come over, they think it’s funny to play the “What did she have for last night’s dinner?” game, where they go around sniffing the air to take a guess. I find it offensive and embarrassing, but they do seem to always get it right! Why can’t I seem to smell anything?

A: We hate to break it to you, but it sounds like you have noseblindness – which affects up to 90% of people worldwide. It occurs when an individual has gradually become acclimated to the odours around them, thus blinding them to those familiar smells. Noseblindness can have dire effects on your social life, as friends and family can still smell the odours that you’ve become immune to.

Febreze helps you counter the side effects of noseblindness as it immediately eliminates odours with its Malodor Elimination (MOE) Technology, leaving your guests with a light, refreshing scent and no trace of the offending odours.

So next time your friends try to play that game, you can be sure that you have the winning hand.

Q: I love having dinner parties – everyone tells me that I’m a fantastic cook and I think I’m a great hostess! So why do people keep turning down my dinner party invitations?

A: Don’t take this the wrong way, but it could be that your home doesn’t smell quite as fresh as it might! All that cooking you love to do produces a variety of smells, and some of those can linger on.

But surely I’d be able to smell those nasty niffs, we hear you saying. Well, actually no. A huge majority of us - maybe as many as 90% worldwide - have noseblindness. This means we become so used to the smells around us every day, that we actually stop noticing them at all. (Our guests however are a different story!)

Luckily Febreze immediately eliminates odours with its Malodor Elimination (MOE) Technology, leaving a light, refreshing scent. So next time you throw a dinner party, you can breathe easier knowing that your home is guest-ready and sure to impress even the most discerning diner.

Q: My dog is my best friend, but I’m pretty sure his doggy odours are keeping my two-legged friends from dropping by. It’s a tough problem to fix because I can’t seem to smell it. What do I do?

A: Sounds like man’s best friend has landed you in the doghouse with the rest of your friends! And it sounds like you have noseblindness – which is thought to affect up to 90% of people worldwide. It occurs when someone has gradually become acclimated to the odours around them, thus blinding them to those familiar smells. Noseblindness can have dire effects on your social life, as friends and family can still smell the odours that you’ve become accustomed to.

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The good news is you can easily stop your home smelling of eau de kennel. Febreze immediately eliminates odours with its Malodor Elimination (MOE) Technology, leaving a light, refreshing scent. This means you can breathe easier and invite your friends over with confidence once again.

Q: I love my cat Lucky, but I’ve been told that her litter box reeks. I can’t smell anything though, so what can I do about it? I don’t want to have to change it every day.

A: Based on your description above, it sounds like you’ve got noseblindness – which is thought to affect up to 90% of people worldwide. Noseblindness is the term for when you get so used to the odours around you (such as your cat’s litter box), that you get ‘blind’ to them. Friends and family can still smell the odours that you’ve become accustomed to, of course, and they may even avoid coming over to your home.

The good news is you can easily stop your home smelling of eau de litterbox. Febreze immediately eliminates odours with its Malodor Elimination (MOE) Technology, leaving a light, refreshing scent.

Q: In an effort to become more eco-conscious, I’ve started carpooling with my workmates. However I seem to be having trouble filling my car with passengers! What is the problem and how can I fix it?

A: First of all, well done for trying your best to carpool. As for the problem, it could be that your car doesn’t smell as fresh as it might. You may not be able smell it due to noseblindness – which is thought to affect up to 90% of people worldwide. It occurs when an individual has gradually become acclimated to the odours around them, thus blinding them to those familiar smells. Noseblindness can have dire effects on your social life, as friends and family can still smell the odours that you’ve become accustomed to.

Thank goodness for Febreze which immediately eliminates odours with its Malodor Elimination (MOE) Technology, leaving your guests with a light, refreshing scent. This means you can breathe easier knowing that your trusty vehicle is free from smelly odours, making it ideal for carpooling.

Q: Help! How do I tell my friend that her home smells without sending our friendship into a danger zone?

A: It’s always tough when you have to confront your friends with uncomfortable truths, and this falls smack bang in the “Does my bum look big in this” category. Firstly, don’t judge. Your friend may be suffering from noseblindness. This occurs when someone has gradually become acclimated to the odours around them, thus blinding them to those familiar smells. This means that she may not be aware that her home smells.

Gently broach the subject by offering her the solution to noseblindness – Febreze. On your next visit, bring along a Febreze air freshener as a thoughtful gift, and explain how Febreze can help her combat the side effects of noseblindness immediately. Thanks to its Malodor Elimination (MOE) Technology, Febreze eliminates odours, leaving your guests with a light, refreshing scent and nothing else. With Febreze, your friend can overcome noseblindness and breathe easier knowing that her home is free from odours.

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