Free of dyes and perfumes
Some people don’t think twice about what’s in a bottle of washing-up liquid. But Fairy takes each ingredient to heart. Fairy Pure & Clean washing-up liquid offers the same power of Fairy but without any perfumes or dyes. The unscented, perfume- and dye-free formula has long-lasting suds that cut through greasy leftover food effortlessly, leaving behind sparkling clean dishes (and soft hands!) time after time.
The formula is dermatologically approved by Skin Health Alliance, an independent dermatological accreditor of leading brands.
Pure & Clean products are also certified by the A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products. This body aims to encourage the industry to undertake continual improvement in terms of sustainability and also to encourage consumers to adopt more sustainable and non-toxic ways of doing their washing, cleaning and household jobs. It represents many soaps, detergents and maintenance products industry sold in Europe.
Watch our safety video
Fairy takes your safety seriously. That’s why we make sure every ingredient in every product is rigorously tested to be sure it’s safe to use in your home. And our commitment to safety standards doesn’t end there. Fairy experts are always listening to your questions and ensuring that our products are cleaning as expected.
Since 1960, Fairy has earned your trust by offering safe, superior cleaning performance. It’s a promise we plan to continue for generations to come. Click here to watch our safety video.