Making clean drinking water flow for everyone

Clean drinking water is something we take for granted at the turn of a tap, but more than one billion people elsewhere in the world go without this basic priviledge for the whole of their lives. Now, through the P&G Children’s Safe Drinking Water charity programme we can share our everyday luxury. And the great news is that all of us can play a small part in supporting this change thanks to P&G’s partnership with Asda right here, in the UK.

The human need for clean drinking water
People in developing countries live in constant danger of serious illness and death. Infants and children are the most vulnerable – every day more than 2000 children die from waterborne diseases that cause diarrhoea because they only have access to contaminated water. In fact, more children die from illnesses such as cholera, dysentery and typhoid fever than from HIV/AIDS and malaria combined.

Changing and saving lives
Clean, purified, drinking water can reduce the risk of disease and death by about 50 percent. In a not for profit project, P&G has collaborated with the Centers for Disease Control and Prevention to develop a water purification process that can be used easily in people’s homes. One sachet of water treatment powder quickly turns 10 litres of dirty, potentially deadly water into something that is clean and drinkable.

Giving children a brighter future
In Tanzania in East Africa, only 55% of the population has access to improved drinking water. Many of those who do not are women and children who have to walk on average nearly four miles every day to collect water for their families – water that is often contaminated. P&G went to see how the purifying sachets are making a difference.

Korduni’s story
Korduni Meshielki, 13, is Head Boy at Mswakini Chini School where Maasai children from 3 years to 13 come to learn. Water purification with the P&G sachets has become a part of their daily routine.

“In the dry season there is very little water and we have to walk 5km to collect it,” says Korduni. “Sometimes I have a bike to cycle but when it is not working I carry the water on my shoulders and I get very tired.”


Become a member of Supersavvyme and get exclusive offers!

Become a member

Not only do children like Korduni now have time and energy to learn, but significantly, they are also spending less time away from class due to sickness caused by waterborne diseases. “Water is life but when the water is bad after one hour you feel pain in your stomach and get sick. ”

With improved attendance at school, Korduni and his friends are benefitting from a better education to set them up for adult life.

Donate to the P&G Clean Water charity programme now
P&G has delivered the six billionth litre of clean drinking water as part of its Clinton Global Initiative (CGI) commitment to save one life every hour by the year 2020. To date, clean drinking water provided by P&G has saved an estimated 32,000 lives and prevented 250 million days of diarrhoea and sicknessacross 71 countries. And you can help us too. When you click here P&G will donate one day’s clean drinking water on your behalf. You can help us reach our goal of SAVING ONE LIFE EVERY HOUR BY 2020.

Keep on giving
Look out for P&G home and beauty products in your local Asda. Every stickered item bought in Asda stores or at asda.com raises one sachet of water treatment powder, enough for 10 litres of clean drinking water for someone who desperately needs it.*
*see Terms and conditions.

  To post a comment please log in




Great to read about the fantastic work P & G are involved in :-)

  • Report it

To enter, go to https://pge.segmanta.com/s/1872/ and complete all the questions in the survey including entry of a valid email address, agree to the terms & conditions and click on “Enter now” between 00:01 on 18th January 2017 and 23:59 on 17th February 2017 for your chance to win one of 10 prizes of a £50 €50 M&S voucher. Offer open to UK and ROI residents aged 18 years and over. No purchase required.

Terms and conditions

  1. This Free Prize Draw is open to all residents in the UK and ROI, 18 years of age and over, excluding employees of Procter & Gamble and its affiliates and agents, the families of such employees and any other person connected with this promotion.
  2. No purchase required
  3. Only one entry per person. Entries only valid on original entry form. No bulk or thirty party entries accepted.
  4. To enter, go to https://pge.segmanta.com/s/1872/ and complete all the questions in the survey including entry of a valid email address, agree to the terms & conditions and click on “Enter now” between 00:01 on 18th January 2017 and 23:59 on 17th February 2017.
  5. The Promoter will not be liable for applications not received or incomplete.
  6. All valid entries received by 23:59 on 17th February 2017 will be entered into a free prize draw and the first 10 entries randomly selected by an independent person will each win a £50 €50 M&S voucher
  7. The prize is as stated and cannot be transferred, sold or exchanged. There is no cash alternative. Only one prize will be awarded per household.
  1. Winners will be notified by email within 28 days of the closing date and asked to confirm by return a valid UK/ROI address.  In the event the claim for a prize is not received by the Promoter within 14 days of notification, the Promoter reserves the right to select an alternative winner. Please allow 28 days for delivery after prize claim being received
    1. Your personal details will only be used for the purposes of administering this promotion and for no other purposes. For more information on our privacy policy, please visit: http://www.pg.com/privacy/english/privacy_notice.shtml
  1. A list of prize winners will be available after this date at http://www.theipm.org.uk/legal-services/Winners-List-Information.aspx or alternatively send an SAE to the following address; SD004 SSM Segmanta Prize Draw, Winners List, PO Box 13263, Galashiels TD1 9AJ
  2. The Promoter reserves the right to substitute a prize of equal or greater value in the event of unavailability due to circumstances beyond their control.
  3. By entering this Free Prize Draw, entrants agree to be bound by the rules and by any other requirements set out in the promotional material.
  1. By entering the Free Prize Draw, the winner consents to any publicity generated as a result of the Draw and use on websites, magazines or mobile services at any time without further consent or payment.


Promoter: Procter & Gamble UK, Weybridge, Surrey, KT13 0XP.