Only a few years ago it was impossible to truly eliminate bad odours but Febreze changed the game when we launched Fabric Refresher. Now we want to go one step further, to leave nothing behind but fresh air, even when it comes to our packaging.
This is where our unique co-operation with the crazy guys at TerraCycle comes into play. They dream as big as we do, that the world will be a better place if we recycle and upcycle as much as humanly possible. This joining of kindred spirits means we can recycle almost everything – free of charge to you – and take “leave nothing behind” literally.
It is a shame but some parts of our Febreze products cannot be recycled via kerbside council recycling collections. (link article 3: Which products can be recycled) But TerraCycle has come to the rescue and together we have found a solution that starts to make the impossible possible.
What does that mean exactly?
Our co-operation with TerraCycle ensures that recycling all your favourite products is as simple as eliminating odours. TerraCycle’s innovative recycling system makes it possible to use our packaging in new plastic products and packaging. (link article 2: How does TerraCycle work) With every collected piece of household waste you further collect points and redeem them for your favourite school or, if you never really liked school, a non-profit organisation.
In the UK alone TerraCycle's recycling programmes have saved over 39 million pieces of waste from landfill, raising over £545,000 for schools and charities. That’s £545,000 for the rubbish you throw out. If that isn’t an incentive to sign up at terracycle.co.uk, we don’t know what is!
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