Love that special dress forever

Love that special dress forever

Over a third of us ration how many times we wear favourite outfits for fear of damage due to over-washing, but washing with new Lenor helps keep clothes looking newer for longer* so you can wear what you like, when you like.


It’s official, wearing our favourite clothes is more comforting than eating a bar of chocolate!

In a survey of 1000 UK women**, 46 per cent agreed that feeling fabulous in their clothes enabled them to have a better day. However, more than a third avoid wearing favourite clothes even when that affects how good they feel. The reason? Because they don’t want special clothes to start showing signs of ageing – bobbling or losing their softness. 

No need for second best

The research showed that 60 per cent of us choose cheap fashion items over more expensive classics because we think we’ll be unable to look after quality pieces and get enough wear out of them, however, 70 per cent admitted that cheaper clothes were more often impulse buys that they ended up regretting.

With one simple change to your laundry habits, the best clothes can be treated like daily favourites to make you look good, feel great and give you better value for money in the long run.

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Love your clothes forever

Innovative thinking and breakthrough technology developments from the Lenor team means that new Lenor can help keep your clothes stay looking newer for longer*, caring for them from the very first wash.

  • Lenor’s new deep-down softness technology contains more softening ingredients than ever, meaning that they can penetrate the fibres faster and deeper than ever before, smoothing the fibres as they go so they get a softness boost, and are protected from damage in the wash.
  • Because the smaller softening agents enable greater coverage of the fabric fibres in your clothes, they give better protection against the effects of friction damage - including bobbling and sagginess - during a wash.
  • Of course, New Lenor also gives your clothes that just-washed freshness that you know and love , and the range includes a wide range of scents for every mood!
  • As you can see from these close-up pictures, fibres in your fabrics can start to deteriorate quickly, but by using new Lenor in your regular wash helps keep the fibres looking newer for longer*. The difference is visible if you’re just powder detergent alone. 



*vs washing with detergent alone

**The Lenor study was conducted in April 2013 by One Poll

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Thanks. Is any fabric softener suitable for hand washing? All my best clothes are either hand wash or dry clean. Two more reasons not to wear them often.

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Always tell the difference when using Lenor..guarentied quality

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Eilidh76

Eilidh76

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I want one

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clacla

clacla

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I have used lenor since my daughter was born and 11 year's later I still love the softness and smell of the lenor fabric conditioner and leaves a lasting smell for a long time. Which is great.

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