British women desire a stress-free, streamlined life
It seems we are a nation of women who desire to streamline our lives, with almost all women (89%) aspiring to live in less cluttered homes, with smaller, more powerful, multipurpose products.
Ariel All the Power you Need report, asked women across seven Western European countries about their household habits, such as laundry and cleaning, and identified British women as feeling most stressed about a home full of clutter.
And it’s no wonder we’re feeling stressed, with one in four (26%) of us admitting to having a room full of items we don’t use, while over a third (37%) struggle to throw out unused or broken items from the home.
But British women are winning the battle against clutter through our love of small and powerful technology innovations as almost two thirds of us (62%) believe they help to de-clutter the home.
Even when it comes to laundry, we’re always on the lookout for new technology to make the task quicker and easier. 58 per cent of women who were surveyed said a 3in1 laundry product would make laundry more effective, so it should come as a welcome surprise that NEW Ariel 3in1 Pods, combine new technologies to deliver multifunctional performance with all the power needed to tackle the myriad of laundry challenges.
The multi-compartment pods clean deep down, lift off stains and brighten clothes to help keep your clothes pristine. The compact tub is all you need to get the household laundry completed - to a high standard - every time.
Ariel 3in1 Pods also make laundry easier, as you don’t need to pour out the right dosage of detergent: simply place one Pod directly in the drum, load clothes on top, and let the compact Pods release their power – perfect, if like us you like to get the laundry done as quickly as possible!
Research was carried out by Research Runner, an independent research. Research was carried out in seven Western European territories: 1,000 females across 5 countries; UK, Germany, France, Spain, Italy and 500 each across the Netherlands and Belgium, a 6,000 base in total. The research was carried out in March 2013.