Procter & Gamble Affiliate Terms and Conditions for Creators

These Terms govern your participation as a creator in promoting Procter & Gamble ("P&G") products. By participating, you agree to these Terms. If you do not agree, do not participate. P&G may modify these Terms at any time.

1. Eligibility

You must be at least 18 years old and reside in a country where P&G products are sold. You must not be an employee of P&G or its subsidiaries or affiliates. You declare you don’t have other obligations that would restrict you from participating in P&G’s products promotion.

2. Content Creation Guidelines

  • Brand Safety: All content must adhere to P&G's brand values. Do not create content that is false, misleading, offensive, defamatory, violent, obscene, illegal content or infringes on third-party rights. 

  • Intellectual Property Rights: You may use P&G's trademarks and product information and brand content only as provided in the brief shared with you for creating your content. Any unauthorized use is prohibited. Do not include any third-party intellectual property (e.g., materials you did not create, including video or sound clips, other company brands/logos, pictures, scripts, etc.), including music which you or P&G does not have explicit permission to use.

  • Accuracy and Truthfulness: Ensure that any claims made about P&G products are accurate and can be substantiated, do not give health advice or make health related claims. Ensure your content represents your genuine and recent experiences with the product and use the product(s) only as directed. [Use briefs provided to you by P&G.]

  • Compliance: Follow all applicable laws and regulations, including advertising standards and disclosure requirements. You must ensure your relationship with P&G, your sponsorship or commission is clearly disclosed. This may include using tags like #AD.

  • Privacy: Do not use personal data from others, for e.g., include other people in your content, unless you have explicit authorization or consent.

3. Monitoring and Enforcement.

P&G may monitor and review posted content to ensure compliance with these Terms and to assess performance, and may delegate this task to third parties. P&G (or the appointed third party) may use automation tools and/or AI to assist in this process. We reserve the right to:

  • Review content and require modifications prior to publication.

  • Remove or request platform(s) to remove any content that does not comply with these Terms.

  • Terminate your participation for violation of these Terms and report them to the platform.

Upon termination, you must cease all promotional activities and remove any P&G-related content.

4. Data Protection.

P&G will process your personal information for the purpose of managing your participation, in accordance with P&G’s Privacy Policy (https://privacypolicy.pg.com/en-GB/).

5. Analytics and Metrics.

P&G, or an appointed third party, may request you to provide reports of activities to assess performance in the event that this data is not provided by the platform.