Style-conscious men are spending more money on the latest fashion trends than ever before, but if your other half is definitely not one of those men, you might need to do a fashion intervention.
It's not that you don't love him in the jeans and T-shirt look, but it's been his uniform since the day you met and it's time for a refresh.
A wardrobe clear-out followed by an afternoon of shopping should rectify the problem, as well as giving you both the opportunity to spend some time together and reminding you why you fancied the pants off him in the first place.
1. Check the joy' factor
Renowned decluttering expert Marie Kondo advises that when it comes to throwing things away, the key question to ask is, "Does this item bring me joy?". This logic applies to a wardrobe makeover too.
Get your partner to go through his wardrobe and ask what clothes make him happy - that can be either sentimental (like keeping his wedding suit or that jumper he wore on your first date) or because he likes the way the item makes him look. If anything is hanging in the wardrobe that doesn't tick those boxes or doesn't fit properly, then it's time to part ways.
2. Look out for boomerang' fashion
As with womenswear, sometimes men's fashion trends come back around. So if your partner has been hoarding clothes at the back of the wardrobe for years, some of them might be due an airing once more.
Roll necks, corduroy, silk shirts, camel coats and double-breasted jackets and are all back in vogue this season. If he's gained - or lost - a few pounds, a little money spent on getting items altered could be a good investment; otherwise, if they're still in good condition, fit him well and look on-trend, they can be even better second time around, no expenditure required.
3. Take a look at his denim choices
Increasingly men are investing more money on better-quality denim in more interesting styles. Gone are the dad jeans of the past, and instead a wider variety of styles - from skinny jeans to colourful denim - are now widely available.
Investing in good denim is money well spent, so take him to a department store and try on plenty of different brands and styles until he finds one he loves (then consider buying three pairs...!).
4. Add some colour
Does he live in T-shirts or the same jumper? No problem: simply update the colour scheme instead of the style. Moss and olive greens, camels, scarlet red and orange hues are all popular this year and will give his look a modern update without upsetting his style.
5. Modern workwear
Suits don't have to be boring. Play with fabrics and textures including plaid and quilting. Or why not change the style? Boxy double breasted suits are the antidote to the slim-fit tailoring of recent years, and the catwalks were awash with ties (especially of the patterned silk variety) and tie pins, so dressing for the office has never been so fashionable.
6. Sportswear for every occasion
It's a trend that just keeps growing, and this year wearing a hybrid of sportswear as everyday wear is set to rise again and become increasingly high tech.
Think cutting-edge fabrics and sleek design. If you encourage him to buy one item of winter fashion, make it a padded jacket - the menswear catwalks proved voluminous padded coats are the practical must-have item of the season. He'll be the most stylish dad on the school run.
This piece was brought to you by Ariel, which helps keep all your clothes looking like new.
How do you help your partner dress stylishly? Comment below and let us know your thoughts...