Beauty Breakthrough: Olay Regenerist 10 Minute Miracle

Our dreams have been answered; scientists at Olay have discovered an anti- aging product that help reduce the appearance of lines in 10 minutes flat. But how does it work. Read on for an explanation of the who-what-why behind Olay’s latest wonder.

1. It’s a skin care product, but not as you know it

An anti-aging product that preps skin for make-up, gives an instant glow and helps deliver long-term wrinkle-smoothing benefits, this magic lotion is being touted as 2014’s hottest beauty breakthrough.

Make-up artist Florrie White says: “Fresh, clear skin is such a beautiful flattering look for spring, but for years women had to rely on foundation to smooth out imperfections. Olay Regenerist 10 Minute Miracle gives you the freedom to go make-up free with the comfort of knowing the appearance of your fine lines are softened and you have healthy-looking, dewy skin.”

2. It’s all a blur… to start with

Even with the best anti-aging ingredients, to help smooth the appearance of wrinkles you need time. But, let’s face it: women are impatient when it comes to anti-ageing. So the scientists at Olay discovered a clever light-reflecting technology that mimics the optical signature of younger skin by blurring the appearance of lines in just 10 minutes.

Olay Principal Scientist Frauke Neuser says: “At 10 minutes we find a ‘sweet spot’ where the instant wrinkle-blurring effects combine with the longer-term hydration benefits to deliver their most impressive results. It’s breaking new ground for us, being able to offer women a product where they don’t have to choose between instant and lasting benefits.”

3. Now the real anti-ageing kicks in

At the same time, a scientifically proven anti-ageing formula treats skin with intense hydrators and skin-smoothers. The secret blend? Olay’s special Bio-Peptide+B3 Complex containing, among other proven anti-agers, a new ingredient: Peptimide Y6. The formula helps improves skin’s elasticity so hydrated, smoother, firmer, fresh skin is only a pump away. How do we know? In a recent study, over 89% agreed that it could instantly reduce wrinkles.