The award-winning toothpaste that’s leading the way

When you’re looking after your teeth, choosing the right toothpaste is vital. True, it should be able to clean and remove plaque, but polishing and removing stains over time is just as important too.

By introducing Oral-B 3D White Luxe Perfection Toothpaste into your dental routine, you’ll benefit from their most advanced whitening toothpaste formulation yet. You can feel its micro bead technology working away as you brush, giving you whiter teeth faster than ever before. That’s not surprising when it has three times the power of Oral-B’s original 3D White Luxe toothpaste. In tests, Oral-B 3D White Luxe Perfection Toothpaste reduced surface stains by up to 100% in just three days.

Impressive enough, but that’s just the start. Your teeth stay whiter for longer thanks to the stain protector shield in the advanced formula of Oral-B 3D White Luxe Perfection Toothpaste. Its sodium fluoride also strengthens tooth enamel and helps to prevent cavities. After brushing, you’ll enjoy a cool, fresh feeling that lingers in the mouth long afterwards.

The arrival of Oral-B 3D White Luxe Perfection Toothpaste has caused a bit of a stir among the experts. In a recent competition, they reviewed a wide range of products looking for the most innovative ones. They drew up a shortlist of their favourites before the toughest jury of all-the great British public-had their say. Over 10,000 people took part in the largest survey of its kind. And Oral-B 3D White Luxe Perfection Toothpaste saw off fierce competition from across the board to win the highly coveted Product of The Year award for 2016. You could say it cleaned up, in fact.