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A refreshing, cooling ice-cream on a hot summer’s day, or a warming, comforting cup of hot tea on a chilly winter’s morning – many people enjoy these as two of the simple joys in life. But if you are among the 60% of people who suffer from sensitive teeth, then these are more likely to be painful rather than joyful for you.
In that case, you’ll recognise that sharp twinge of pain you get when you eat or drink something hot, cold, sweet or sour – and also the negative impact this can have on your life. It’s stressful, and you miss out on some of the food and drink you love in order to avoid the pain it can cause.
However, the good news is that you don’t need to continue suffering the stress of sensitive teeth in silence, thanks to brand new Oral-B Sensitivity & Gum Calm toothpaste.
The inner layer of the tooth is called dentin, and it contains teeny tiny hollow tubes that run from the outside of your teeth to the nerves within. When dentin loses its protective covering, the tubes allow hot, cold, acidic or sticky drinks and food to stimulate the nerves inside. And this is what causes the pain you feel.
So far, so good – and that’s why other solutions tend only to treat sensitive teeth. However, thanks to years of research and so we know that strong teeth are built on healthy gums.
Bacteria causes plaque, and this can build up on both teeth and gums – it starts to accumulate within 20 minutes of eating. If you don’t brush it away, sensitivity and gum problems develop, leading to more serious gum problems if left untreated.
Following six years of research, we’ve developed new Oral-B Sensitivity & Gum Calm toothpaste, which is scientifically designed to calm your mouth. It’s formulated to strengthen teeth and sooth the gums they’re built on. Oral-B’s amazing technology gives you the WOW feeling you get when teeth are built on healthy gums.
Oral-B Sensitivity & Gum Calm toothpaste both soothes your teeth and comforts your gums. The ActiveCalm technology provides a barrier to help protect against sensitivity. It’s clinically proven to be effective against existing sensitivity as well as fighting the causes of future sensitivity.
In addition, Oral-B Sensitivity & Gum Calm toothpaste contains Stabilised Stannous Complex, which cleans and has an antibacterial agent that helps fight bacterial issues and inhibits plaque, as well as reducing the toxins released to improve gum health.
So if you’re experiencing dental discomfort and the stress of sensitive teeth, add Oral-B Sensitivity & Gum Calm toothpaste to your shopping list – and experience the ‘wow’ of calm you get when your teeth are built on healthy gums.