It's one of the first things you do every morning and one of the last you do every night. So there's a good argument for adding a bit of everyday luxury to your tooth-brushing routine.
And it doesn't come much more luxurious than the Oral-B GENIUS 9000 in rose gold - its stunning finish means that your smile won't be the only thing that sparkles.
But there's plenty of substance behind the style. Here are some of the ways it helps your pearly whites shine brighter.
Ever wondered how your teeth get so much cleaner at the dentist? Part of the reason is that she can see what she's doing as she cleans. Now with the Oral-B GENIUS 9000, you can too: sensors inside the brush detect where you've brushed so you can adjust your technique as you go. It can tell when you've missed a bit and guide you to a cleaner, brighter smile.
To give your teeth a lift, the Oral-B Genius 9000 comes with a 3DWhite head, which cups and polishes each tooth, removing surface stains leaving the brighter and whiter. Use it in combination with the toothbrush's whitening mode and you'll feel like you've had a trip to the hygienist at home.
All this high-tech wizardry is easy to make sense of with the help of your phone. Just download the Oral-B app and connect your phone to the brush via Bluetooth to get instant visual feedback on your brushing. The app guides you to the zones that need a bit more TLC and gives you encouragement to maintain good technique.
Maintaining healthy gums is essential to keep your smile looking its best. But brushing too hard can cause gums to redden, swell up or even start to bleed.
The Oral-B GENIUS 9000 has a pressure sensor that can tell you if you're pressing too hard on your gums, causing the SmartRing to light up and the pulsations to slow down. So you know when to take extra care. Got sensitive teeth? There's a special gentle cleaning mode to look after them.
The last thing you want is to be caught out with a mouth full of toothpaste and a brush that's run out of power. There's not much chance of that with the Oral-B GENIUS 9000 - its advanced battery has a life of up to 12 days, maintaining consistently powerful cleaning throughout. So it's perfect for holidays with the family.
When you're packing for a trip you want to save as much space in your suitcase as possible, whether it's for your holiday wardrobe or for souvenirs to bring home.
But that doesn't mean you have to swap your electric toothbrush for a manual one with the Oral-B GENIUS 9000's handy travel case. It can even charge your phone too, so you'll always have a full battery to search for the best restaurants and sights.
With a look as stylish as this rose-gold finish, you'll want all the details to match - so it's lucky you can change the colours of the Oral-B GENIUS 9000's SmartRing.
The SmartRing combines feedback from the pressure sensor, Bluetooth connection and a time into one always-visible indicator light. Use the Oral-B app to programme it to your favourite shade of 12 colours to match your mood, and have a bit of fun while you brush.
With all these powerful features and gorgeous design, the Oral-B GENIUS 9000 turns daily brushing into a treat for your teeth. So you can start your day knowing you haven't compromised on your dental care - and everyone else will wonder how you got that glamorous smile.
Do you already have an Oral-B GENIUS 9000? What do you like about it? Let us know below, or why not leave a review here?