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Did you know that a shocking four million adults skip brushing their teeth in the morning?

Brought to you by OralB
Oral-B teams up with the British Dental Health Foundation for National Smile Month to expose Britons’ shoddy excuses for avoiding morning oral hygiene. From simply forgetting, to blaming it on their partner, find out why so many Brits forego this morning hygiene ritual…

Getting up in the mornings is a task in itself but sticking to basic oral hygiene rules before you leave the house is evidently a challenge to many Brits! Four million adults in the UK would skip brushing their teeth in the morning, according to a new survey from Oral-B, proudly celebrating National Smile Month 2015 (18th May to 18th June), campaigning to get Brits brushing their teeth regularly and remembering to floss – an easy way to ensure better health, fresher breath and a gorgeous smile.

Here’s what they found out form the survey:
• One in three people admit to simply forgetting to brush
• 35 percent put the blame on their partner in some way; for either spending too much time with them in the morning or not letting them get into the bathroom
• A cheeky three percent blamed it on the dog!

Oral-B Ambassador and TV Presenter Rachel Riley comments: “I can’t believe so many people would leave the house without brushing their teeth! I’m naturally a very smiley person and knowing my teeth are clean and healthy gives me the confidence to smile, which is very important to me.”

Brushing in the morning and last thing at night is important for reasons beyond fresh breath, so what are the implications of skipping a brushing session?

Oral-B Smile Director, Dr. Uchenna Okoye, explains: “One morning without brushing might not cause a cavity, but the acid collected on the tooth surface may be enough to break down your enamel. Breakfast time often means acidic foods such as oranges, grapefruit and fruit juices which can soften the enamel on your teeth. Brushing before breakfast is ideal but if you forget, wait an hour afterwards to give your saliva a chance to neutralise the acid. Brushing your teeth straight after a meal can wear away the enamel which is softened by the acid.”


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