Jessica Ennis-Hill and her mum are teaming up for P&G’s ‘Thank You, Mum’ campaign

As the excitement builds for Rio 2016 Olympic Games, P&G is pleased to be reprising the much-loved ‘Thank You, Mum’ campaign and is proud to be partnering with Jessica Ennis-Hill and her mum

Right now, heptathlete and Olympic gold medallist Jessica Ennis-Hill is busy with her training to compete on the world’s stage. She’s also got her hands (delightfully) full with one-year-old Reggie. But she’s still finding the time to celebrate mums by getting involved – along with her own mum, Alison Powell – in our mission to thank mums for everything that they do.

Jessica says, “I am so proud to be working with Pampers, Olay and Venus. As a new mum, Pampers helps me give Reggie the best care every day. Olay and Venus help me to take care of myself.”

Why we’re the ‘Proud Sponsors of Mums’

We come to the Rio 2016 Olympic Games with a unique perspective because, as well as celebrating all the wonderful athletes, we want to celebrate the mums who played a pivotal role in getting them there. And it’s not just the mums of athletes we’re championing either. All mums deserve a medal in our book.

Jessica, who has always valued her mum’s unwavering support, says, “As part of P&G’s Thank You, Mum campaign, they are celebrating my own mum, who has been a driving force and inspiration in helping me realise my dreams. She’s been a huge influence and support, so it means so much that P&G brands, which support mums every day, are recognising her as well.”

No doubt having a child herself has only increased Jessica’s appreciation of her mum. In a recent survey of over 1,000 UK mums, 69% agreed that becoming a mother had made them re-evaluate how they were raised.

What unites mums everywhere

Whether your child’s an Olympian or not, as a mum, you’ll always strive to do your best for them, something the study really underlined.

A massive 90% of the mums questioned want their kids to feel the impact of their parenting when they’re not together, for example.

Instilling the right values in their kids is also very important to mums, with patience, emotional strength and open-mindedness being right at the top of the list.

And how do we think we’re doing as mums? Well, 76% said they thought they’re doing a good job at making decisions about how their child is raised.

We’d love to hear from you Tell us what really matters to you as a mum, and what it is you most thank your mum for.