Our ability to identify scents and attach powerful memories to them is amazing – here are some more fascinating facts about the incredible world of scent and fragrance.
Remember that time…
Scent is the sense most closely linked to memory. Believe it or not, it’s the aroma of crayons that brings back most people’s childhood memories. A study found that an astonishing 85% of people remember being a kid when they catch the scent of wax crayons.
That smells exactly like 1996
Smell is the most sensitive sense of all (try saying that with a mouthful of cake). People remember scents with up to 65% accuracy after more than a year, which explains why certain aromas bring cherished memories flooding back in a way that photos simply can’t.
The expression ‘wake up and smell the coffee’ is literally true. Your sense of smell doesn’t really work while you’re asleep, meaning you can only smell things once you’ve woken up.
Is that mustard or custard?
Up to 95% of what we taste is actually derived from scent. If you didn’t have a sense of smell, you wouldn’t be able to taste the difference between onions and potatoes. (Scent or no scent, we don’t think ‘jacket onions’ are likely to catch on anytime soon.)
…and breathe out
Every day, we breathe approximately 23,000 times, taking in scent information with each inhalation.
Whether you’ve a happy scent memory you want to recreate or you just want to enjoy some of those 23,000 breaths a bit more, Ambi Pur with a touch of Febreze can help. First, it’ll remove any unpleasant odours. It will then fill the air with something altogether more pleasing to your nose. From relaxing scents for sleeping to lively fruit and floral aromas and even the exotic scents of far-off places, the Ambi Pur range has something for you.