Fairy announces the birth of its new sidekick, Tough Baby

Fairy just got tougher thanks to the arrival of its new mascot, Tough Baby, and to celebrate we've rounded up five summer cleaning tips to help you combat tough messes

Every Brit knows the iconic Fairy mascot (although not everyone will know he's called Bizzie). As a fixture of UK popular culture, we've seen him in our homes and on our Fairy bottles since the early 1960s.

And while Bizzie and Fairy have been getting tough on grease and grime in the sink for decades, someone new has arrived on the scene to help tackle tough-to-clean dishes in your dishwasher.

It turns out Bizzie has a long-lost twin brother! Accidentally separated at birth, these twins had drastically different upbringings. However, despite growing up in different environments, both twins developed a hatred for tough messes and a love for sparkling dishes.

Now finally reunited, the twins have developed a deep bond over their love of cleaning. And Tough Baby has arrived just in time to help you get tough on mess this summer with these five tips:

1. Clean as you go

Load the dishwasher and wash cutlery as you cook. Also make sure you start every meal with a clean sink free of clutter. With an empty dishwasher and sink at the start of your meal prep, cleaning as you go suddenly gets a lot easier.

2. Use Fairy Platinum in your dishwasher

After a large meal, use Fairy Platinum tablets to tackle those tough-to-clean dishes. Using Fairy Platinum makes cleaning up that much easier as it removes stubborn foods the first time, leaving you with more time to reconnect with the family.

3. Plan, plan, plan

Family meals can be challenging for loads of reasons, besides the tough-to-clean dishes: deciding what to cook, catering for fussy eaters, doing food prep after a long day at work... The list goes on.

Make things easier by planning your food for the week before hitting the supermarket. You'll be less tempted to make those impulse buys if you follow a list, and the kids will be happier to eat food they helped choose.

4. Clean the dishwasher trap regularly

Under the bottom rack, you will find the filter or trap. The filter is responsible for trapping dirt, food and other particles that are left behind from cleanings.

Sometimes the tray comes out fully so it can be rinsed in the sink; sometimes a towel is needed to remove the gunk build-up.

Fairy Platinum can remove tough-to-clean food from your dishes the first time, but keeping the trap clean will help the process.

5. A place for everything

When finishing your post-dinner clean-up, be sure to put everything back in its rightful place. If you don't have a place for everything, designate one.

Don't leave clean dishes sitting out on counters or in the sink. Not only will you feel more organised, but putting everything in its place will signal that clean-up time is finally finished, giving the task a feeling of completion and finality.

For more clean-up tips, check out our Fairy homepage - and keep your eyes peeled for Fairy's new TV ad, featuring Tough Baby.

What are your kitchen clean-up tips? Let us know in the comments section below.