This can be a miserable time of year. It's cold, it's dark, and money is often tight after the excesses of Christmas.
And the very fact that the weather is so grim means that your purse takes an even bigger pounding. We whack up the heating and long for hot comfort food, which means our energy usage goes up - and so do the bills.
However, this January can be different. And all you have to do is turn the temperature dial down on your washing machine. According to the Energy Savings Trust, running a cold wash uses 57% less energy per cycle than one at 40°C*, so you'll be helping save the planet as well as your pennies.
But, while this is all well and good, a cold wash means a bad wash, right? And no one wants laundry that's still marked with stains...
Enter Ariel Gel. Ariel Gel contains a specially crafted formula that is activated even at low temperatures, so you achieve the same superior cleaning results you have come to expect from Ariel. Indeed, Ariel Gel Cold Wash has been approved by the Good Housekeeping Institute for giving a brilliant clean at lower temperatures.
So swap to Ariel Gel Cold Wash and you will reap the benefit of lower energy bills, without having to compromise on cleaning power.
But how does it work?
Certain stains - greasy ones, for example - have a high melting point, which makes it harder to remove them at low temperatures. Ariel Gel Cold Wash, however, is specifically formulated to work on these greasy, hard-to-remove stains and provide superior cleaning in low temperatures.
The gel features a hydrophobic (or "water-hating") surfactant system that works especially well on these greasy stains. It also contains an exclusive water hardness scavenger, which means even hard water won't prevent the detergent from flexing its superior cleaning power in cold temperatures.
So turn down that dial and put your feet up in the knowledge that you're helping save money and the planet thanks to this one simple change.
What's your top money saving tip for January? Let us know in the comments below...
* Washing clothes at 30°C rather than 40°C reduces your washing machine's energy consumption by 57% per cycle.
Based on the average energy use at different temperatures from lab testing of 55 washing machine models. Energy use was monitored on an empty load.
Weighted average figures are calculated using washing behaviour data from a French study, which is used as a proxy for UK habits.