Even if we, as typical women, refuse to admit it, we all have a favourite part of ourselves. So it makes sense to accentuate it.
From additional pampering to clever make-up tricks, we take a look at the ways you can give your best feature the glory it deserves.
Smoky eyes are the obvious go-to if you want to accentuate your peepers and a charcoal shade is flattering for all eye colours. However, if you really want to make your eyes pop, experiment with the following shades:
Blue eyes contrast well against orangey shades, so try a rich rust in winter and a vibrant coral in summer.
Those with green eyes look great in purple blues. Try a mauve on the lid with a navy liner for a striking look, or soften to a gentle lavender in the daytime.
Bring out the flecks of green and gold in hazel eyes with an emerald liner and gold shadow, or simply apply a soft green for a day-time look.
Those with dark brown eyes can up the sultry factor with shimmering browns and peaches, or for a striking contrast, line the eyes with a metallic teal pencil.
For tips on how to apply your eyeshadow like a pro, click here.
Whether you've got tumbling brunette locks or a short, funky bleached bob, if your hair is your crowning glory, it's important to take good care of it.
But the mistake many of us make is to only worry about the condition of our hair, and not our scalp - and healthy hair originates from a healthy scalp.
Use Head & Shoulders Supreme Moisture Shampoo to nourish the scalp, and follow it with Head & Shoulders Supreme Moisture Conditioner, which uses argan oil to moisturise hair from root to tip. Together, they will give you a healthier scalp and softer hair from the first wash.
Combine this with regular trims and minimising the use of heated styling tools, and your gorgeous head of flake-free hair will continue to make heads turn wherever you go.
If your lips are your favourite feature, you'll want to draw attention to them with a gorgeous colour. However, before you decide on this, the best thing you can do is take good care of them so they look kissably soft.
Get rid of any dead skin build-up by exfoliating them once or twice a week with a soft toothbrush (separate to the one you use for your teeth!) and a natural scrub. Try mixing your favourite lip balm with a teaspoon of granulated sugar and coconut oil, or brown sugar with a squirt of honey and drop of vanilla.
Finish off with a slick of lip balm, and keep this on-hand for hydration top-ups throughout the day.
When applying lipstick, start by lining your lips in a neutral shade that closely matches the colour of your lips - not your lipstick. This prevents your lipstick from bleeding, but without giving you the dated dark-edged-lips look. Apply your lipstick carefully and blot with a tissue.
You'll know what colours work best for you, but for a guide, people who suit gold jewellery should wear warm shades with orange undertones, whereas those who wear silver suit cooler shades with blue undertones.
P.S. Find the red lipstick that looks perfect on you, and you'll never look back.
If it's your bone structure that makes you stand out, don't be afraid to pare back the rest of your make-up and focus on accentuating those killer cheekbones.
Of course you can spend hours contouring your entire face, but if you're a busy mum on the go, there is a speedier way: after applying your regular foundation or tinted moisturiser, simply use a small blusher brush to draw a soft line of bronzer just underneath your cheekbones. You can also run this along your jawline and hairline, and down both sides of your nose too.
Next, choose a peach or pink blusher, for warm or cool complexions respectively, and apply this with a bigger brush to the apples of your cheeks and up towards your temples, slowly building the amount of colour so you don't go overboard.
Finish off with a touch of highlighter just above your cheekbones, and blend it all using a big soft brush, with a sprinkle of translucent powder to help set it.
Team with a flick of eyeliner, a slick of mascara and a tinted lip balm for a simple but striking look.
What's your favourite feature? Let us know in the comments section below.